The kids are flying back to their dad tomorrow. We’ve had an incredible week together and they’re back next Monday. Lovisa and Lisa are flying with them and then Lovisa will be back here. I’ve booked myself a spa session tomorrow and then I’m going to visit the chanel store. I’m looking forward to my childfree week here. I need time and reflection. It’s going to be a mix of spending time with people I like and time to myself. Charlotte who will work with the agency is here and we’re going to have lunch on Tuesday.
I’m looking forward to writing a lot of lists. Goals and visions. I see the fall season as more of a newstart than the new year. I reflect on a lot after summer. That’s why it’s great to have time off. Think about what’s been good /less good and what I want from the rest of the year.
Here are my thoughts/goals for the fall. But the list will change during my vacation. It’s a process:
For me, a lot of it is about figuring out my company management in Sweden, how to prioritise my time when I live part-time in the USA. I’m starting to settle with having Löwengrip Invest (it’ll be great to have a new CEO!), Löwengrip Beauty and my foundation in Sweden. I want an office at Strandvägen. A turn of the century environment with wooden floors that creak, dark Swedish tenn furniture and a beautiful conference room with a view wherw we can host lunches and dinners in fancy china and on linnen table setting. I always imagine my goals as movies and all the details are so important – everything visual …. 🙂
We get the keys to our Upper East Side apartment on august 1 and then it’s time for my colleagues to pack the bags and move in (!). We’ll keep our offices ar Gateway (Swedish Chamber of Commerce) all year. Our start in NYC couldn’t be better. My team over there are amazing. I eventually want my own office in midtown. I want huge windows and completely bright surroundings. More Scandinavian decor for the agency and a bit darker at the office in Stockholm. Establishing the agency is a big goal in itself but we’ve already started and I’m actually a bit nervous about it. It’s the biggest endeavour of my life. But there are American co-owners and a lot of formalities to finish.
My goal with the Fall is to find a balance between Stockholm and NYC new routines and new schedules. I am hoping for a calmer family life at home and growing/expanding in the USA.
I need to think about what to do about my social media channels. When I get back from my holiday I was thinkig about removing .se and only keeping my english .com. With a bigger presence in the USA, it feels more natural. But I need to figure out my instagram. I need to figure out another,less personal layout. The kids are growing up and there’s always the security aspect we need to think about. I haven’t decided what to do yet but the idea is to expand internationally as a brand and make it less private to keep our daily lives safe for everyone involved. I don’t know if that’ll even be possible at all.
What do you think?