As you know we’re working on our little-sister brand to Löwengrip. The idea is that it’s going to be budget friendly (everything around 100 kronor) and be sold in every day shops and brands. The respons has been incredible which is fun. It’s important to me to create a gentle brand even though it’s in the budge price class. Many of the brands you find in that range are made on the other side of the planet with ingredients that aren’t good for the skin or the environment, everything is in containers before it’s sent here to be sold. I’ve been struggling with eczema all my life and I have a daughter with the same problem, and it makes a huge different when you use good products. They shouldn’t have to be expensive.
But something didn’t feel right about the last design and the name suggestion LCC. That’s we chose to rename it LÖWE (pronounced Löv) – I love it! As you can see the products are like taken from the Cheesecake factory or Mr Cakes menu. I have so many fun marketing ideas for our launch. We’re talking about producing an ice cream with the same flavours together with a Swedish ice cream brand and have ice cream pop up bars around the galleria but in bigger chains. The possibilities are endless – as usual. But my weak side is lways hte design. Right now I@m struggling with the design ideas and it’s completely still. Please help me….:-)
Denna heter ”4”
.. And then number 8
Right now I’m leaning towards number seven. But I change my mind all the time. THe plan was to make me up my mind dring my NYC stay but that didn’t happen. Please make suggestions in the comments!