We’ve had a fantastic conference up here. We’ve mixed work with spending time together, some people have been here since the weekend and others arrived yesterday. You’ve been able to do as you pleased most of the time. The conference lasted between 1PM and 6PM yesterday. I was running between Löwengrip Beauty and Löwengrip Invest, and then had a police interview in between. Always a mix. In the morning I was doing a photoshoot for two companies Goldbergh and Ideal of Sweden. Choosing your collaborations is a lot of fun, Goldbergh have the most gorgeous skiing clothes and Ideal of Sweden is an international success story I love supporting. And we’ve started Hermine Hold together. Joachim and Filip, who run Ideal of Sweden are two fantastic entrepreneurs and I’m grateful to work with them. Imagine starting out creating cellphone covers and in a few years reaching a turnover of half a billion kronor. The guys are wonderful role-models to those wanting to build companies. You can do everything as long as you don’t give it up when you struggle.
Beautiful beautiful Åre!
Conference day. As per usual with Löwengrip, we always give out our latest product (Glow) and healthy food with snacks.
Raw food and vegan, yum!
… and our vice CEO
Spider in the web, Emilia has been responsible for the whole conference. So well organized!
Our HR manager Gunilla.
Then we had a FANTASTIC dinner at Supper in Åre. The food and the service was incredible. I can’t wait to visit the restauarnt in Stockholm. Cauliflower tacos, sweet potato fries, bean chili which has been cooking for 24 hours on beer and chocolate (!) and a meringue desert. My skirt felt a bit tight when i got home. I fell asleep around eleven with a smile on my lips. I’m so grateful for a gang. A lot of them have stayed with us for five years now.
I woke up at 03.45am and was super alert. I get easily wired when I’ve had a lot of fun with work and around me. I sat down to prepare the day’s workshop with Hermine hold. Emelie arrived at 5.30 and now we’re blowdrying my hair. Everyone’s going home tomorrow and back to the office in Stockholm. I can’t wait to get back ad start working on everything we’ve talked about. Go us!