Because I have the kids this week I’m getting a lot of office time and less travelling around. It’ll be a good change. My day has also been mixed, lunch with Netjets who flew to Stockholm again to meet my team for a second meeting. It’s almost time for a budget meeting with Löwengrip Beautys 2019. Can I admit that I find budget meetings horrible boring…?
Executive board roles, organisation and budget work is what I think is the least fun with running a company. I like being more creative, thinking outside the box, PR, marketing and give oxygen to all companies instead. Strategy is also a lot of fun but it’s the visionary I like the most, following and reporting isn’t much fun.
I’m at my best when I get to kickstart something when the timing is right and pass it on. For example, the shoe brand Flattered. We founded it a few years ago, I was there from the started, did the marketing, opened doors for sales and expanded the brand knowledge but I stopped being active pretty quickly to do other things. It’s been going for a while and taken in capital from Spiltan worth ca 45 million, I’ve also sold a few shares. The same journey is awaiting Hermine Hold and it’ll be fun to follow.
The pros of having been an entrepreneur for 12 years is that I can decide to decline 90% of all the boring things and do what I think is the most rewarding. That means I also get a to keep my energy.
Today’s outfit; everything from Max Mara
I’m going to sit down with the gang and listen while we go through the budget, the trick is to stand up. It makes it easier to focus .. 🙂