A work free weekend

… And I’m back at the office! It was amazing to get away for an entire weekend. I checked out on Thursday. I’ve barely looked at my phone during the weekend (except to see if Odd called), so these are the pictures I have:

Foto: Copyright 2019. All rights reserved.

Turtleneck sweater from DvF and skirt from Filippa K. How a silk skirt can enhance an entire look. I went to my hairdresser Emelie before to redo my hair talks, toned the hair in a more warm beige color, and cut my beloved long fringe. The goal is to cut the fringe even shorter because it’s so pretty, but I need to take baby steps before I get there, haha… 🙂

Foto: Copyright 2019. All rights reserved.

Foto: Copyright 2019. All rights reserved.


The flight down to Doha went smooth. It was like miniature suites. I watched a movie and slept.

Foto: Copyright 2019. All rights reserved.


… A lot of beach time!

Foto: Copyright 2019. All rights reserved.


Putting on fancy dresses and going out for dinner

Foto: Copyright 2019. All rights reserved.


Here at Hakasaan in Soha. Lobster dumplings with caviar. So good. I went crazy on the desserts as usual. I have to try them all. I love to live a healthy lifestyle, but when I’m on vacation I want to eat everything that I’m in the mood for. I’m a typical all or nothing type of person, regarding everything. With time I have come to realize that the extremes, or the on and off mode, are like two energy fields and I gather energy in between them. Week with no kids – work week. Vacation without phone – Working 18 hour days. You get it.

Foto: Copyright 2019. All rights reserved.

But there’s no better feeling than to come home. And wake up at home. I went up a little earlier this morning to have time to meditate and mentally prepare for the upcoming week. After that I had a workout with Pontus. Now have a packed agenda and then a week with the kids! I can’t believe it, I feel like I have everything in life sometimes.

Hugs to you!

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Instant Glow launch

We’ve finally launched our long awaited Instant Glow range online and with our retailers! The launch has been brilliant, and I’m not surprised. We’ve been so detailed during our work with this skincare range and the result has been above all expectations.

The range consists of a cleansing foam, a serum and a 24-hour créme. The products are full of powerful ingredients like vitamin C, exo-p and niacinamide which is a moisturiser that makes everything even and gives the skin a glow. It also protects the skin against pollution.

Even with the powerful ingredients, the range is lenient, because we’ve made sure to fins high quality base ingredients that won’t irritate the skin. I’m very compatible with the ingredients, and that says a lot because I have very sensitive skin.

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We’ve also put extra focus on the experience and consistency. We want skincare to be lovely and feel like a luxury and at the same time, show results. Åhléns launched the range before we released it at lowengrip.com and it sold out immediately. It’s available again and you can buy it here!

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We’ve also gone public with our new model, Rebecca, who is the face of the campaign. It feels wonderful that someone else is the face of Löwengrip and not just myself! If you want to be seen on Löwengrip’s Instagram, upload your best glow pic and use the tag @lowengrip and #glowbalbeauty. It’ll help us spread some shine glo(w)bally! Ask all your questions on Instagram, give us feedback and share your thoughts. It’s so so important for us!

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Can you fly and hire a CSR manager?

Of Course You Can!

Just because my company group are hiring a CSR manager it doesn’t mean I’ll stop flying. I have a job that requires me to to travel, next week Löwengrip are launching in Australia (fantastically fun!) and then Shanghai for a sales meeting, visiting a factory and then travelling to Sam Francisco to buy a new seller for Sephora and then back to NYC. You don’t make those kind of multi million contracts over the phone. Of course I’ll be flying privately too. A getaway to the sun in February is my way to recharge so I can keep up my pace and I’m not stopping that. I spend 6 months of the year outside the Swedish boarders, mostly in work but also privately.

Does that mean there is a double standard in hiring a CSR manager? Not at all. I know we’ll continue to grow along with the need to travel I want someone working for us who keeps us thinking and acting sustainably. Our hair accessories are being made in Asia, shoes in Spain and beauty products in Sweden. Making sure thousands of beauty products are being transported in the best possible way, using a ship instead of flying when we can and making sure as much as possible is recyclable. A CSR manager can look at all 70 employees and make sure everyone is compensating. We can make sure all company cars are electric, only serving plant based food at our events and conferences. The CSR person is going to decide what charity projects we will support and create an Anders Wall trust to support entrepreneurs in Sweden. I’ve been looking forward to that one. Those will be my company’s contributions other than the money we contribute to society’s wellbeing and jobs we offer. Not just for our own employees but creating beauty in Sweden for 120 million kronor (2019) and not move production to another country. Six years ago there was none of our companies existed. It was basically just myself and my assistant. Then Pingis and I. Today we’re a large group which we’re proud over. It’s important for Sweden to have expanding companies who keep hiring employees.

CSR is so broad and in depth. The list of things for the person to do can be made really long. That’s why it’ll be fun and important to work with CSR on a management level. There’s 70 of us in the group and we’re growing. Having a CSR person is a huge asset for us because we want to be a young and modern company group with a sustainable way of thinking in everything.

  1. Of course you can stop flying! We live in an hightechnology world where you can Skype your meetings etc. And there is no need to ”keep up your pace”, except your greed for more and more money. This is all just excuses for you to keep your luxury standards while our world pays the price.

  2. Det är jättebra att du satsar på att göra ditt företag ”grönare” men du måste också förstå att detta inte kompenserar upp för all förorening. Utan eventuellt minskar mängden av just Din/Er påverkan på miljön. Du gör ingen någon tjänst, detta är snarare ditt ansvar när du och ditt företag redan förorenar denna värld i mängder.
    Jag tror det är detta folk irriterar sig på, att du skriver om detta som att det vore en tjänst eller att det skulle kompensera för ert förorenande när ni i själva verket bara förminskar utsläppen. Det du nu vill ändra är ingen ”fin gest” till omvärlden utan något som bör vara lagstadgat för alla företag – minska påverkan i största möjliga grad!

    Jag gillar dig och du är verkligen en mäktig kvinna! Jag tror att problemet ligger i din kommunikation, eller brist utav den. Sen kan sättet du kommunicerar på vara medvetet för att få mer clicks och views, men då får man ta kritiken. Eller vara öppen med dina intentioner

  3. Vilket struntsnack. Det är väl ingen rättighet att expandera sitt företag, det är ju inte som att du svälter om du stannar upp och växer långsammare. Du tär på gemensamma resurser som inte finns för ditt eget höga nöjes skull. För övrigt – om du ska till Australien nästa vecka, kan du ju åka två dar tidigare för din personliga ”återhämtning” och skippa Dubai. Även det gör skillnad.

  4. ”Jag är inte aningslös”.
    ”jag sträcker ut en hand till Greta”.

    Då hoppas jag att du förstår att många, inklusive mig själv, blir oerhört besvikna av att se att du inom en kort tid efter lägger upp en bild med caption ”Vacay over the weekend”, från Doha. Och det är då faktiskt dubbelmoral kan jag tycka.

    Jag har länge inspirerats av dig och förstår att dina företag och affärer kräver flyg men det här sticker i ögonen och är aningslöst! Ladda batterierna på yasuragi eller andra härliga ställen i närheten istället. Kram

  5. Förstår att ditt jobb kräver en del flygande hit å dit, men att sen skarva i det flygandet med ännu mera flygande när det kommer till privatlivet! Come on, skärp dej! Semestra i Sverige istället.. du kanske skulle må bättre av att resa lite mindre.. tänkt på det? Jorden skulle må bättre iallafall!

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