Towards NYC

And we’re almost on our way. This trip is a milestone in my career. Travel with my sales manager Charlotte and meet international giants for my social media platforms is huge. Having an office address in NYC is also huge. Then I also have interviews, several meetings and I’ll also be giving a lecture. I’ll be working until Friday and then I’m here alone at the weekend. Isolina is coming back to NYC so I’m looking forward to spending time with her. I have one dinner and one event but other than that I will just be writing. NYC is my happy place and place for playfulness and inspiration where I can do things that i can’t in Sweden. But also a place for recovery. Sneakers, pony tails, eating alone but also late nights and wonderful bars.

I’m looking forward to showing the kids USA. I’m pretty sure Sally will adore this city. She’s a lot like me. Sweden sometimes felt like there was too much going on (no kidding haha) and that’s when you need change and spread your wings. I need a lot of space to be comfortable.

I fly in comfortable clothes. Knitted jumper, tights and Flattered. I’ll talk to you later.

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Kolmården = heroes

The kids and I woke up at 8am. We had made plans to meet Lovisa at ten so we reated for a bit and then went to the Lamps for breakfast. Breakfast is so important to me and I get so happy when there’s a lot of delicious things to eat and the breakfast at the Lamps was amazing!

…I had scrambled eggs, bread with keso, salmon and soured onions and overnight oats.

The kids got their favourite hotel food which is nutella on toast (if you promise to eat things with more colour, Sally chose red and green). The kids have inherited my passion for breakfast so we ate for an hour.

We arrived at Kolmården around eleven and started with a visit to Bamse, which was very popular.

We got to meet Bamse himself. Afterwards we had to hurry and I heard myself say loudly ”Sally and Gillis! We have to hurry to our meerkat date”. That’s a sentence I never thought I’d say in my life.

Here we are on our meerkat date. It was wonderful. The kids loved it and the staff were so patient with all their questions. I was so fascinated by how the meerkat clan always have someone on the lookout and completely trust that meerkat while the rest of the clan relax.

After the meerkats we saw a dolphin show! We’ve seen it before and I was so touched when the kids said ”Mommy, that’s why you can’t throw plastic into the ocean. Because the dolphins live there.” I belive that allowing kids (and adults) get close to animals is the only way to create a relationship that makes them care about animals and nature. I’ve always donated large amounts of money to causes that help humans and children. But I’ve never really done the same for animals because the connection hasn’t been there. But when I heard about how Swedish dolphins are affected by the ocean pollution and how many species are disappearing around the world, it really made me think about how I can help. I thought that it can be a project for me to have with Gillis. He really loves animals.. I am so impressed by how Kolmården help save endangered species.


Lovely encounters with beautiful animals. I’ll repeat myself now, but this is the best way to inspire Gillis and Sally to take care of animals. Gillis was so proud to be vegetarian. Very cute. We got home very late but it was worth it. A fantastic day with passionate people. When we arrived back to Lidingö, I dropped the kids back at Odd’s and went home to work. I usually feel it’s okay to leave the kids with their dad after a week because I can catch up on sleep. But because it’s been Easter holiday and we’ve had a lot of time together I felt quite sad. I miss them so much my heart aches.

I have a week in NYC from tomorrow with my team. It’ll be a good rescue – getting back into work mode. Hopefully Löwengrip Invest will sign our first desk over there! Huge! The next long term project will be looking for accommodation. I’ve been thinking about Manhattan during my weeks there since December. I think I’ve finally decided which part I’d like to live in. …. 🙂

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Clearer insight into food statistics

In collaboration with Mat.se

Last week I chose to talk about a company creating intimate body products, a company who really listened to what people want. There are many more companies I want to shine a light on, companies who listen to where we are in today’s society whether it’s about tampons, food or travel.

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Mat.se is one of those companies. They’re a modern company I’ve been working with for a long time. It’s fun to see how they take on board what the consumers want. I’m really passionate about the way Mat.se want to help their customers. They want the customers to get a clearer insight into their food consumption and behaviour.

Mat.se have created an interesting tool they are calling the statistical centre. This tool allows all customers tonsee the information about their purchase in kronor, how much they saved, how many eco-friendly products they buy,where the food comes from and so on.

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You can have a look at our purchases here. As you can see, we buy a lot of chocolate because that’s what we consume a lot at home. The fact that Spanish and Italian food are a close second is probably because of all the fruit and berries we eat. But we will make up for it in another way.

As ypu probably know, Hans Rosling has been one of my role models for many years. He showed that if you want to make a difference in the world and enlighten people, you have to make the information easily accessible and easy to take on board. When you log in and look at your food statistic at mat.se, it might make you think differently and make different choices next time. Maybe you thought 10% of the products you bought were ecological but it turned out to be more than that.

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If you’re brave enough, take a look at your food statistic and see how you can make a difference as a consumer. It’s very exciting that Mat.se are finding new ways and tools to become more climate-conscious. Right now, all new customers get 200 kronor off a 700 kronor purchase when you use the code ISABELLA200. I will be buying more chocolate!

In Collaboration with Mat.se

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