March 22, 2018 at 10:15 pm

8 hours in London

The day started a bit messy. My phone died on the plane, I had dropped on my stone floor earlier this morning and the screen turned green and it kept calling SOS in London several times. I had no time between the meetings so Sascha was so nice and ran to Apple and bought me a new iPhone X. Pingis and I had back to back meetings, an investment bank and then we met the founder of Elemis. Incredibly fun to meet Noella! We talked about how Löwengrip and Elemis can collaborate. After that we had another meeting which may have been the most important one today. I went great!

Coat Stylein, top Stylein, jeans Zara and shoes Chanel. We borrowed the conference room at Knightsbridge Hotel during the day. Around five a taxi waited to take us to the airport and here we are. I have had great updates from home today, the children have had a picnic during the afternoon with pancakes in the sun. They were so happy when they called. Things like that makes a mom’s heart to melt. I am landing late tonight and then it’s straight home to crawl into bed with two lovely children.

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March 22, 2018 at 8:14 pm

Spring clothes

– In collaboration with Babyshop –

It has been an intense week, especially today when I am in London. One of the reasons to why I prefer these kinds of weeks before calms weeks is that you really savour the calm moments. The other day I stopped by Babyshop’s store in Sturegallerian between meetings to get some spring clothes for the children.

I bought cool sneakers from Adidas for both of them Gillis and Sally (the three of us can match!). For Sally I also bought a pink bomber jacket, jeans from Levis and a cute sweater from Chloé. For Gillis a classic navy blue sweater from Ralph Lauren, black jeans and a green jacket with a print on the back from Tao & Friends.

On Tuesday I announced an ambassadorship, and today I can reveal another one. Babyshop is one of my ambassadorships during 2018, which is so great! I have been collaborating with Babyshop for a long time and was an obvious choice to build a collaboration long term! I really appreciate their wide range of assortment with everything from clothes to car seats and toys. They focus on quality and have constant focus on ecological and sustainable brands.

– In collaboration with Babyshop –

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Life & thoughts
March 22, 2018 at 9:05 am

London Calling

My alarm went off at 5am this morning, I sneaked out of the bedroom, got ready and had some breakfast. My makeup artist Emelie knocked on my door at 5.30am and then she did her beauty routine on me. I love that moment we share together. Sometimes we talk and sometimes I sit quietly and run through today’s schedule in my head. Just after 6am, two gorgeous little children came bouncing down the stairs, about 10 minutes apart. Sally first and then Gillis a little while later. I made them a sandwich each, Gillis snuggled up on the sofa and watched Peppa Pig, while Sally took a seat on the chair next to me and watched what the adults were up to. She loves watching Emelie do her stuff.

My household help arrived at 6.30am and made the kids some more breakfast. I waved goodbye at that time and jumped into my taxi that will take me to Arlanda airport. I’ll sadly miss both the dropping-off and the picking-up from daycare, but this is the first time it happens during my days with the children since the divorce nearly a year ago. I will not land back in Sweden again until 10pm tonight. I have been struggling with this trip and my guilty conscience has really bothered me, but I have come to terms with it now and feel OK about it. The children love the person that at home with them now and she will pick them up from daycare a bit earlier than usual and treat them to a really nice afternoon. My plan is to facetime them at bedtime too. The purpose of our trip today is that we’re meeting to venture capitalist companies in London that are interested in Löwengrip. I can’t really miss this chance.

By the way, Kronans Apotek are offering discounted prices on the Löwengrip Care & Color range today, because we are launching the new Löwengrip in May!

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At home Life & thoughts
March 22, 2018 at 12:28 am

Female Empires

Something that I always have felt strongly about is to celebrate other women and their businesses. It is so cool with our bransch as influencers, how it is managed and owned by us women. I don’t think everybody has realised what power it means for women all over the world. Women have always been good at networking socially. If we previously have built the social networks within the same city, we will soon have global networks thanks to social media. If we use it to build our own brands, exchange capital with each other (invest), consume from one another and motivate when the energy is low
– We will build empires

Today I attended a lunch hosted by Anita Schulman. She has made a line of beautiful lingerie for Chambres.

We were a bunch of women there. During my years as a blogger and entrepreneur it has not always been a fact that everybody wants to help each other in this field and the atmosphere have been kind of stiff in the past. But something has happened since then, one has realised that we live during a time where we must help to spread to the public what we are doing – Together we will become a great power that we all will benefit from. I am not talking about the women above, they are amazing and generous – I mean in general. Things are happening in the influencer-field, it means we will keep seeing companies around the world grow enormously fast.

Around four I picked up the children. We had dinner and cuddled in the couch. The children were a bit tired. We talked a lot about love and one of the children told med that they had a crush on someone in kindergarten. Suddenly I went from being a cool mom to be that old and just stutter “Wow that is great, it is incredible to get those butterflies in your stomach when you have a crush on someone”… Well what should you say? I picked it up again before bedtime so that the child could fall asleep with warm nice thoughts about the new situation.

Lille-skutt-plaster after a paper cut. Now the children are asleep and I have work! Have a nice evening!

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Life & thoughts
March 21, 2018 at 10:40 am

Having a lie-in

I had the choice of either getting up at 6am and heading outdoors for a spot of exercise, which I always do when I don’t have the children, but I indulged in a right TV binge last night and stayed awake until after midnight, watched some series, munched even more pie and then decided to sleep until I woke up of my own accord. I woke up at 8am-ish, the sun was beaming in through the window, so I had a long shower, boiled some eggs and had a cup of coffee while I sifted through my emails. I drove into town a bit later on, around 9am. To drive across the Lidingö bridge when the sun is shining so brightly is such a treat. When I got to the office, I had a giggle because everyone was talking about how much fun it had been to do the recording yesterday.

I have a fairly calm day ahead, mostly meetings at the office and I need to finish off a few things that I didn’t get around to yesterday. We have a new case at Nordic Tech House, which I want to take a closer look at too. Energizing stuff. Will pick the kids up from daycare at 4pm and I’ve missed them soooo much. Tomorrow London awaits. We have two companies that are interested in Löwengrip. We don’t know if we are interested in this idea, but it is nice to be invited over there and it will be interesting to hear what they’ve got to say.

I was given a beautiful illustration by Rosa Prinsessa. The last time they sent something it was a picture of four people, but now there are three of us. I will order this as a painting and put it up on the wall in the children’s room. Isn’t it just lovely?!

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Business Life & thoughts
March 20, 2018 at 9:52 pm

Matbaren and apple pie

What a day! around 13.00 we recored a short episode of Being Bella to show to future tv-channels etc. It is an episode that kind of summarises everything that is going to happen later in the reality show. I have to say that I have the best colleagues in the world who agreed to do this and they were amazing! I cannot remember the last time I laughed this much. It was of course completely voluntary to be a part of it, but oh my gosh how fun. Alex Schulman was the director today and he was incredible. If he is sharp in front of a microphone I have to say that is a bit more sharp behind it, his skill with timing is amazing. The rest of the team Perfect Day was also extremely professional.

I did the last scene right before 18.00. Filming and recording for five hours may not sound like a lot but your brain really is mashed afterwards. When start after the summer it will be fewer hours but more often instead. Besides, you will get used to it. Anyhow, when I was finished I had two choices, to go home, make an omelette for dinner and get into bed with a large chocolate bar and magazines. Or, go out for dinner with pleasant company…

I went to Matbaren! I had this dish with peas which is lovely and a dish with mushrooms. I love sitting a their bar. Cozy atmosphere.

My nice Chanels on my feet

On the way home I stopped by Coop to shop ingredients for apple pie. Now I am gonna take a bath while the pie is in the oven, then it is the series Silicon Valley and pie. I could not imagine a better ending to an intense day like today!

Hugs to you all,

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Business Looks
March 20, 2018 at 8:01 pm

International Campaign

 – In collaboration with Daniel Wellington –

We recorded a campaign film with Daniel Wellington here at the office a few weeks ago. DW is one of my new ambassadorships, which means you will see a lot more of them here on the blog! It feels really great to collaborate with Daniel Wellington like this, it is an incredible company with an amazing journey behind it. In barely seven years they have gone from an idea into being one the biggest watch brands in the world. So cool!

It feels big being a part on an international campaign with many great namnes, like the top models Taylor Hill, Neels Visser and Ming Xi, to name a few. The campaign #MyClassic is about highlighting the things that are unique with every individual. A big part of me is my entrepreneurship and with that comes a lot of strategy to keep my focus. What I do in order to keep it is by constantly shifting between different contexts.

After a day at the office with a lot of meetings it is important that get to do something totally opposite like having some me-time, having dinner with friends or just spend time with my children. That is classic me and it is the essence of my philosophy of life. If there is something that is very important to me, it is time. I write about my life puzzle pieces almost every day. About being able to prioritise and handle your time is crucial for the one who wants to become successful.

For those of you who are curious, in the film I am wearing their new watch Classic Petite Sterling and with that I am wearing Classic Cuff that is nice to match. My discount code ISABELLA gives 15% discount of all purchases online. Here you can watch my campaign site!

– In collaboration with Daniel Wellington –

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Life & thoughts
March 20, 2018 at 2:51 pm

Influencer dinner

OMG, what a great dinner event we had yesterday! To give you a brief explanation to what this was all about, Pingis and I have invested in a company called BrandBassador. The founders behind this venture are Thomas Adams and Ole Fjelberg (also behind a ‘OnePiece’). This company is managed from London and is a tech platform for influencers all around the world and the service is currently being used in approx. 80 different countries. All the influencers that have signed up to the platform can make deals, create partnerships with different brands and earn Money. To register or find more information, just take a peek here. here. 

Black& White! Klänning Wakakuu, sjal i håret från Stylein, bag Prada and shoes Jennie Ellen (adlink). Pingis is wearing a leather dress from Stylein, which suits her to a T, I think. 

Pingis and I use this service for our own brands, Löwengrip and Flattered for instance. This is a really clever way to get introduced internationally. Apart from the cooperation going on on the platform, we have also started a dinner tour all across the globe. Partly because we want to present Brandbassador and tell people how it works, but also to show Löwengrip to a wider audience. It’s not all that much fun to listen to two company presentations, so we decided Pingis will interview me and I’ll tell her about how an influencer can build their own company and their own brands thanks to these different channels.

Many influencers are a part of building someone else’s Company, but to have the guts to start something of their own is not all that common and I really want to inspire people to look at that as an option.

40 Amazing people turned up yesterday. We had visitors from Germany, Norway, Belgium, Italy and England. Fantastic to be able to mix different influencers from different countries and everyone can help each other grow. I keep harping on about this in all my interviews, but it is really all about growing together. That is the entrepreneurship of the future. No Sharp elbows, no competition as such but tagging each other, lifting and praising each other’s work, supporting each other. The fact that it is a pretty female industry is fun too.

Emilia de Poret is an fabulous inspirator as far as I’m concerned and I am so happy that she’s designed a pair of shoes for Flattered. You can find them here!

The dinner was held at Hillenberg last night. This feast was created by Niklas Ekstedt and every delicious morsel was vegetarian bliss, as usual at our dinners.

Fantastic Daniel Redgert and special guests from London; Sophie Stansbury and Caroline Flemming,

Håkan Guldkula has founded the brand of champagne called Guldkula and we have invested in that too, so during this dinner, every guest got to sample our champagne.

Kristoffer Ahlbom is one of the owners in the Stureplan Group.

Thomas, founder of Brandbassador, Faye who founded Lace Laboratory and three women from Germany that manage a large account called Shoppisticated. When all the international influencers landed in Sweden yesterday, they checked in at Hotell Diplomat, where we had organised some goodies for them: beauty products from Löwengrip, shoes from Flattered and clothes from Stylein. Then we had Afternoon Tea before it was time for dinner.

Vanja and the cool Linnea Claeson

Martina Bonnier (always smashing to see her) lives in NYC and is involved in a really exciting Project apart from being Editor-in-Chief for the Damernas Värld magazine.

Thomas Hayes attended, which pleased me no end. He is massive on Instagram now after the TV series SKAM. Next to him, you can see Elin, who you probably recognize by now; founder of Stylein. This evening really was a true success and I’ve Heard rumours of various parties carrying on to the early hours of the morning, but I used my Cinderlla trip again and was tucked up in bed by midnight. I like to get some exercise in the early morning whenever I don’t have the kids. Thanks to everyone that made it last night. We have more dinners planned this year, Berlin, Munich, Moscow, Dubai, NYC and LA as it stands right now. First out is Germany! Yay!

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Life & thoughts
March 19, 2018 at 5:19 pm

My Monday

First of all, I’ve got to say I’m thrilled to bits that you like the idea of my coming reality show Being Bella. Every major newspaper in Sweden has been featuring this story today and I just did a brief interview with Swedish Radio too. At lunchtime today, I visited the Bonnier building as I had been invited for an interview with Amelia Adamo. She has been such an inspiration to me for many years and it was great to actually meet her in person. All the Bonnier magazines were there to listen to me when I chatted to the guests about building brands and trend spotting.

And now I need to get on with the rest of my day.

As you can see above, I have a pretty hectic schedule and tonight we are organizing a massive dinner. Intense days this week and then I’m heading over to London on Thursday. Speak to you later on!

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Life & thoughts
March 19, 2018 at 10:24 am

Being Bella

Oh, I just love being able to start the week by revealing a secret. I will have my own reality series! It will be called Being Bella and I am so excited. I am blessed with so much fun and excitement in my life, and like I told you in the Schulman show, my day-to-day life is pretty hectic and even somewhat extreme, so this is what will now be documented by a TV crew. Our vision is to achieve a mix between Keeping up with the Kardashians and The Office. The viewer gets to follow my life from dawn to dusk (restricted access to the children of course, because I am applying the same rules as I always do when it comes to them), but you will get to see more of what my life is really like and get to know me a bit better and more in-depth. You’ll also get to know some of my colleagues and join them in their daily life too.

You can read more about all this here! 

I am so pleased and I would have wanted to let you have even more access and make it even more personal, but it is tricky. So far, Instastory is the channel I have found the most “up-close-and-personal”. We have been preparing for this and trying to find the right TV team and to now be able to do this with Hannah and Amanda’s production company feels so right. Lots of great, fun things happen, both expected and unexpected, as we are building our international companies and now you will have the opportunity to be a fly on the wall in Being Bella

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