Marbella Club

What a place! Our hotel is called the Marbella Club and I fell in love with it straight away. Pingis is really good at finding hidden gems all over the world. We arrived at lunchtime and we had work planned for everyone until 4pm-ish. After that I went to the spa with Pernille (our Norway manager) and Fanny (CFO).

This is the spot where it was love at first sight for me and this hotel. Truly stunning!

You don’t even need to wear a jacket! Blouse from NA-KD (adlink), jeans from LEE and shoes from Flattered (adlink).

My hotel room…

It is so beautiful it really takes my breath away. My patio.

Or I can have a little lie-down here!

I had a massage today. Swimsuit from Lindex. LCC will probably not always be able to travel like this as a team, but we’ll have to make the most of it while we can and while our organization isn’t too big. You can see more of the team on my Instastory. Dinner awaits, lovely, I can’t wait.



My alarm went off at 3.45am this morning. Or it actually felt more like the middle of the night than morning. Put some make-up on, packed the last few things, gave Odd a kiss on the forehead and stroked the kids’ warm backs. Jumped into the taxi that was waiting outside the house and then went to pick Pingis up on route.

A bit tired, but if I just get some coffee this will be all good. Leather jacket from By Malina, blouse from NA-KD, jeans from Lee, bag from Cos, Samsonite and shoes from Flattered. 

Rushed past our beautiful products as we’re meeting our colleagues by the departure gate and ready to take off to Marbella! I’m prepared – I’ve got a whole load of podcasts and the book called “Kaosologi” by Michael Dahlén (Chaosology in English).


Pizza and red wine

I picked up the kids from preschool and went grocery shopping around 3 pm today. It’s so nice now that the kids are older. I just grab a basket and they walk around helping me put stuff in it. We bought snacks for tonight and breakfast for tomorrow. When we came home we jumped over the fence to our neighbor’s and played with them until dinner time. Our Friday tradition is pizza and red wine. That’s an amazing combination. A lot of people here on Lidingö think that pizzeria 450 gradi is the shit, but we prefer Trattoria del Isola. Yummy.

A Friday bouquet of white lilacs. The vase is from Svenskt Tenn, called “Dagg”. It’s perfect for large cut flowers.

Now the kids are asleep and I’m about to pack my weekend bag for tomorrow’s trip. At 5 am I’ll be sitting in the taxi on my way to pick up Pingis. So early!


Friday in style

Today I had a busy Friday morning:
09.00-10.00 Board meeting withLCC
11.00-12.00 Investment meeting with Löwengrip Invest
12.00-13.30 Partnership lunch with Flattered

After that I prepared everything for tomorrow when LCC is going to Marbella. It’ll be so fun. However, since I’m missing out on three days with the kids I’ll pick them up from preschool now. We’re going to buy some snacks for our Friday cozy time, play outside, and maybe eat the first ice cream of the year in the sun. It’s the Ice Cream’s Day today.

Photo: Josefin Hellgren. Today’s look; Dress from Ilse Jacobsen (adlink), and shoes from Flattered.


My morning routine

In partnership with Natural Cycles

It’s now a little more than a month since Natural Cycles was certified as the first contraceptive app. Hooray for the team who fought to make it happen! It’s an important fight for us women. The work Natural Cycles do is impressive and I’m a proud investor and user of the product. More options of natural and effective contraceptives are long overdue, and for me it’s an important matter. After years of being sick from birth control pills I’m so grateful that Natural Cycles is proven to be a safe contraceptive.

Although, checking your temperature every morning is not suitable for everyone. It’s important to measure it at the same time every morning, and use a condom during your fertile days. I keep my thermometer on the nightstand and measure it at 6am every morning before I go up. One of the best things with Natural Cycles is that you get to know your body and cycle. It’s comforting to know where in the cycle you are. I like that control because that makes the days with PMS less bad.

In partnership with Natural Cycles


Office yoga

Starting the day with yoga/meditation was different to say the least. I never reached my usual stress level during the day. That’s such a good reason to why I should practice it a few minutes every day. Or at least become better at stopping and take a couple of deep breaths. Next time LCC’s yoga instructor is going to show us some exercises to do at the office that doesn’t require workout clothes or a lot of space. I look forward to that. I’ll make a video and put it on my Insta Story.

Here’s some pictures from when I was running in between meetings nearby Humlegården:

Purse from Leowulff

Flattered (adlink) on my feet

Jacket from Dry Lake, jeans and blouse from Lindex

Now I’m going to read 🙂


House painting with Offerta

– In partnership with Offerta –

We’re going with green! Now I’m gonna stop being so indecisive. Green is more fun than white. Also, the neighbor’s houses are yellow, light blue, white, and light green so it would fit right in. There’s the occasional house in the original color, mustard yellow like ours, and red. However, as the generations are turning more and more houses are being repainted. After all, they’re from 1975.

In the final step of our renovation I have decided to partner up with Offerta. For you who’s never heard of Offerta before, it’s a service that collaborates with other companies offering everything within cleaning, moving, renovation, painting, decoration, and design. They offer you a free quotation from all the companies, you can see other people’s reviews, and book their services. I like their business and I have used it privately for many years. I like how they make it easier for new entrepreneurs to enter the market, while the reviews keep the quality high. This is exactly what 2017 is all about according to me, transparency.

What do you think of these two shades? With white corners, oh!

– In partnership with Offerta –


Books coming up

The same way you update your spring wardrobe, I update my spring reading list. I stock up on books four times per year:

  • Spring reading is meant to inspire and challenge me at work. I usually buy books that are about companies in the same phase as ours.
  • Summer reading to me are books that takes you on a journey. A good example of this the love story “Willful disregard” by Lena Andersson. Or “Katastrofdoktorn” by Johan von Schreeb, a rough but good book where you follow a surgeon out in the field.
  • Fall reading is about topics I find interesting. Last year I ploughed through books about DNA ancestry research, Karin Bojs, and Yuval Noah Harari. The year before that it was space; “Our Mathematical Universe” by Max Tegmark, among others. That was absolutely amazing.
  • Christmas reading is usually about finding inspiration for the business again. Two week’s vacation is rather long for me, and after a while I want to put my brain to work. That’s when I read about leadership.

If I’m going to try and find a common theme among these books I would say it’s about finding a strategy for the companies when everything is moving extremely fast. We have a lot of changes coming up, especially within retail. It’s definitely a challenge to build a customer experience online, and at the same time expand abroad to a pharmacy market that is “behind” Sweden’s. It’s difficult to say the least, and we really have to be strong online.

This book hits me right on the spot. I’ll read it in Marbella!


Morning yoga

Today LCC started the morning with yoga and meditation at Metropolis gym. That’s something we do together every other week. Although I haven’t been able to participate that often since it starts at 8am, and that’s when I drop the kids off at preschool. However, now that Odd does that I’m trying to join more often. It’s all or nothing for me regarding my yoga habits. When I practice it regularly at home I feel amazing. Then I forget about it and I’ll enter a bad phase thinking it’s “too low maintance for me”. Having ADHD I easily believe that I have to exhaust myself to notice any difference, when practicing yoga is actually better for my body, according to me. It’s made me quite strong, even though I’m doing it regularly. I can easily do ten push ups on my toes. I guess being a mother of two makes you strong too… 🙂

I’m really going to try and practice yoga 15 minutes home at night, at least once or twice per week. I love Yoga with Adriene on Youtube. I’m going to put a reminder in my calendar… All of you other mom’s out there, how are you making time for exercising, if you do?


Wednesday night

When I came home tonight Odd had made an amazing risotto with lots of parmesan, lovely.

I can’t believe I haven’t eaten meat since Christmas. That’s when I tried a meatball and realized that no, this is not for me anymore. I eat fish sometimes, but I’m sick of seafood. I mostly choose vegetarian.

After dinner we played with Blokks! Can you tell what I made? Now I’m going to take a bath, and after that I’m not gonna work, but spend time with Odd. It’s all about the balance 🙂