Hi Isabella! I have followed you for several years now and I really love your blog! To be 18 years old and have someone like you as a role model is incredibly inspiring. Even though I have followed you for a long time, I have managed to miss out on how you and Pingis got to know each other and how your business journey began. It would be great if you could write a post about that. Hugs
There are actually two stories, but they come together. Pingis contacted me back in 2011 when she worked for IDG as a publisher regarding an aquisition of my magazine Egoboost. We met over lunch at Pontus, where we had our separate tables. I had a gold sign with my name on it on the lower floor and Pingis had a corner table upstairs. We decided to have lunch at Pingis’ table. However, I don’t think we ever spoke about the magazine but immediately discussed private finance. During our first lunch we came to the conclusion that we would write a book about private finance and lecture about it as well. A few weeks later we had a book contract with Forum and where booked for Avanza Forum in Globen.
OOTD: Coat MaxMara,pants Zara and shoes Massimo Dutti
…During this period (2011), Pingis and I discovered something strange – we dated the same man. However, that was no big deal for either of us, we stopped seeing him and started a company together instead. That became the start of Economista. After we had written the book that became a bestseller, we started to think about starting a beauty brand. When we wrote Economista, we spent a great deal of time at spas around the world and my sensitivity towards products became apparent. What if we were to create our own brand for us with sensitive skin and scalp, but the products still had effect? And here we are.