Yesterday I got a question about how my investments come about. I started Löwngrip Invest in 2010, the goal being to stock up capital from what I earn in my social media channels and brand to be able to invest in the fututre. I’ve always had an interest in buying quoted companies (shares on the stock exchange), but also to be a part of unquoted journeys.
The first company that Löwengrip Invest invested in was Löwengrip Care & Color. Then Flattered. I’ve been operative since day one in LCC, but in Flattered I’ve always been owner but never operative. Operative means that you are active on a daily basis. After that Löwengrip Invest got involved in Natural Cycles, which has been a very exciting journey. To be able to support entrepreneurs that challenge the industry to make a positive difference for women gives me goosebumps. After that we invested in Wavy, a booking system for hairdressers. A company that is helps digitalizing an industry that earlier has been using pen and paper when booking their clients, or had textmessage-ping pong with their customers, to having a simple system felt completely right. I am passionate about helping entrepreneurs.
My most recent investments are Brandbassador which is a platform that helps brands and influencers finding great matches all over the world. If you have a company in Sweden and want to come in contact with a blogger in Los Angeles that writes about beauty, you’ll find her there. It is also a good and safe way for influencers to make money, which I think is important. You can cut out the middleman. Then I joined Guldkula champagne, that I recently wrote about. Champagne is limited, and I believe that it’s something that we’ll consume for many, many years to come, and I also believe that the timing is right. We can offer better prices thanks to another marketing strategy compared to the other big champagne houses.
This year I founded Nordic Tech House with three co-owners, to be able to manage all investments in a better way, and we are planning to invest in more companies next year. Nordic Tech House is a place where we can help an entrepreneur to go from an idea on a PDF to presenting a complete company.
Photographer: Martin Petersson
What is the common thread in my investments? I’m seeing it from the perspective of the woman reading my blog. She is 35 and lives in a larger city, 50% have kids. I’d like to meet her everywhere. When she buys beauty products (LCC), buys shoes (Flattered), birth control (Natural Cycles), affordable champagne (Guldkula), want to make money through social medias or finding the right influences to work with for newly started companies (Brandambassador). In that 360 degree – thinking I’m missing excercise, a service that simplifies food/dinners at home etcetera. There are many companies that Nordic Tech house is meeting with now.
How are the investments done? Most of the time it’s a mixture of space in my channels, capital and strategy. We only take minority shareholdings. Sometimes I co-invest with bigger investment companies that have more muscle. It could be Almi, Bonnier, EQT or Creandum. Sweden is full of amazing VC-companies. With Nordic Tech House we will be able to help with programming. There we’ll be a whole house filled with different strengths, all that an entreprenour can imagine and need to get started. The goal? That Nordic Tech House will grow to be global. Combine enthusiasts that need help with getting started with financially strong people/companies, experts online, influencers and social media strategy. I’m also trying to consider that the companies should be able to find synergies between each other.