A Few Books

We had dinner at Portal. We talked a lot about Dubai and everyone’s birthdays (mine on Sunday, Gillis in November) and Christmas Eve. There’s a lot happening in the kids’ world. Then we watched thing son the iPad. They loved Nextstory’s audiobook service for children. It’s always fun when a partnership is successful, I didn’t know they had so many children’s books before. My kids love books. Gillis said ”Mommy, you don’t need to read to us anymore.” But I’ll never stop reading to them. I’ve read books for the kids every night at bed time for years and I can count the times I’ve skipped it on one hand. Books are a passion for me.

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I feel empty on days when I don’t read. It’s a luxury for me to step into a different world in the evenings or learn something new. City of My Dreams is a book I’ve re-read a lot. My favourite book of all time is Arbitrary Practice. The Expedition by Bea Uusma was a book I read back to back without a break. Good Girls’ Revenge by Birgitta Ohlsson gave me strength. Love War of the Century by Ebba Witt-Brattström was tough but good. Milk and Honey by Rupi Kaur has some amazing poetry. I was surprised by how much I enjoyed Ferry Tales by Björn Ferry. That’s a selection I can think of the top of my head. Now I’m going to read the best seller Crazy Rich Asians.

God natt!

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Fall Outfits

Partnered with Ellos

It’s a lot of fun to know that you guys are interested in how Sascha and I plan my outfits. First of all, we base the outfit on the activity I’m participating in. If it’s a big interview at a fair or seminar we start by looking at the space, the theme of the event and who the average guest is. If it’s a Löwengrip-event my outfit suits the brand. The clothes are then usually simplistic and lighter colours for.

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For example, when I was at Carnegie yesterday and held a presentation, my outfit was more business-like, classy and more discreet.
A blouse with patterns from Ellos and black suit-pants. I love wearing heels so we chose lower, matching heels the coat. A lot of people struggle to find the right fall coat. It should be npretty and warm. A black coat is perfect for the basic wardrobe and if you want a lighter colour I think you should invest in a grey one.

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Here are my favourite colours. I love this combination. Beige is also a favourite. My advice is to mix budget clothes with some a little more expensive. It makes the outfit come together more. With a good basic wardrobe it’s easier to pick clothes ans add ones that stand out.Blazer and the polo-shirt from Ellos

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A longer skirt as it’s starting to get colder. We combine the shirt with a knitted shirt with a bit of colour to perk it up. All my Ellos-favourites are collected if you are curious.

Partnered with Ellos

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Porridge Suggestions

This morning, neither Gillis, Sally or myself wanted to get up. I always sleep in the middle of the bed, with one child on each side close to me. It’s the best part of my day. Partly when they’re asleep in the morning and want to cuddle up to me. My children.


When we went downstairs we had rice-porridge on the table and I ate my overnight porridge with turmeric. I love porridge and I think experimenting is fun. Yesterday I mixed 1dl oats, 1 tablespoon chia seeds, 1dl oat milk, a bit of water, 2 teaspoons turmeric, a bit of coconut oil and lots of cinnamon. This morning I added a bit of banana, peanut butter and fresh raspberries. A lovely breakfast.

 

Yesterday’s afternoon snacks

I’m starting my morning at the hairdressers and then I’m off to Atrium Ljungberg in Uppsala to give a lecture on stage. There was a lot of requests for the most powerful woman within industry and commerce. We have bookings until 2020…insane! Tonight I’m going to ask Hampus if he wants to go out and eat with me and the kids. It’s so nice to brave a rainy and grey day.

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Two Questions

What happens if there’s one day where you don’t have anything to do? Do you get anxiety? I love those days and wouldn’t want your life

Answer: Yes, unplanned days do give me anxiety. It’s because I rarely have those days. I don’t know if it’s because of my ADHD (probably) but I’m the most calm when my days in the calendar are booked (even if one hour is exercise or reading a book at home). I’m comfortable with a schedule I follow religiously. From the moment I wake up until i fall asleep. I can achieve the most when I have a good schedule.

My weekends are mostly unplanned with the kids but then we have some routines and help with breakfast at home, lunch and dinner and in between those times the kids decide what we should do. I never have anything to fix at home so there’s a lot of time for play or to go away and do something fun together.

I’m extremely routine driven and get caught in patterns with how I want things. If something changes it can feel like the world is ending but I’m working on that. My team know me by now, our office coordinator Emilia has realised I have the same lunch place and the same meal I eat for three weeks and then I change to something else.
It’s like that with everything.

For a few weeks my lunch has been miso-salmon with black rice. Soured vegetables (probiotics), a shot of turmeric and a combucha drink. From Doktor Mat.

Are you always longing for something? Is one day never enough? Do you worry you’ll get to 40 and have done lots but never really been ”present”?

Answer: Yes, I’m always looking forward to things. That’s why I have a quick pace and juggle many things at once. BUT my big strength is mindfullness. Being here and now. I can do five meetings in one day, film something, be on stage and play on the swings with the kids. I enjoy being present in everything I do. Being able to jump between different activities every day all year around and feel everything is my biggest talent. Without it, I wouldn’t be able to manage and everything would be average. I never worrh about the past or about what will be. I aim high but take things one day at a time and make the most of it.

This evening’s book during bedtime. I’m going to pick a new book for myself, always an exciting feeling. I think I want to read more about Ayurveda…hmm

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Löwengrip’s Little Sister

This day has been full on, so much fun. I started with a 75 minute vinyasa yoga session Altromondo (via Fitnesscollection). So incredibly nice to stretch out, breathe and start the morning.

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I arrived at the office and went straight into a product meeting with Hannah while Emelie got me ready. We have a lot of launches coming up with Löwengrip next year. Each one is like a baby for me. By the way, Löwengrip have been launched on Beauty Bay in the UK, but they deliver worldwide.

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Then Simon and I went to Carnegie to talk about how to build companies through social medias. Simon is fantastic on stage and I’m always happy when people ask both of us to participate.

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When we got back I had lunch at the desk and 10 minutes later I was ready for the highlight of the day. We are developing a little sister for Löwengrip. Isn’t that fun! Löwengrip is a classic premium brand but this will be a little sister and I look forward to trying out scents like vanilla and coconut. More info to come but I am so excited and I can’t wait.

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Halloween party 10 years

As usual there’s a lot of things happening around me. Not just in the companies but privately as well. It’s my birthday on Sunday (28!), and in a week and half I’m off to Dubai with the kids during Fall break and moving on the 9th. Why not add one more thing while we’re at it.

….My Halloween party will be celebrating 10 years and it’ll be a real party on Satuday the 27th October. I’ve rented all of Wenngarn Castle and will have 150 guests. Friends, colleagues and acquaintances. I have 8 bedrooms so a bunch of us will sleep overnight. Apparently it’s haunted.

…So ghostly!

We’ll arrange transport for guests from town, free bar, DJ, people might be hired to frighten the guests (who knows!), and transport back to the city for those who aren’t staying over.

I can’t wait!

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Popcorn Cauliflower

It’s been a mixed Tuesday. Dead lifts, photoshoots, board meeting and trying out Halloween Clothes. A fun and calm day.

Today’s photo with a group of girls who were visiting Stockholm. I’ve had my photo taken basically every day with people for ten years and sometimes the kids don’t understand why. Sometimes one of Gillis nursery friends will say that they’ve seen me on TV/paper/on the subway/bus and I can see he gets a bit puzzled. I’ve shown him the blog and instagram and said that many people see my photos.

We’ve had a fun afternoon.  Played in the park,  played hide and seek and danced to ”Vi drar till fjällen”. It’s fun when an old song gets a new life with kids. They must have heard it with Odd. I loved Markoolio as a kid. If you haven’t listened to his Summer Talk on the radio you really must.

Hayley made Cauliflower Popcorn for the kids but I had some as well. So yummy. I think they are oven roasted with breadcrumbs. Afterwards, Hayley and I opened Skin City’s beauty calendar and shared the content.  I’m given so many products all the time so I usually give them to colleagues and friends. Perfect.

The kids had evening sandwhich. They’ve stopped drinking gruel so we usually have supper before bedtime. They had some of our neighbour Ulla’s fantastic sourdough bread. She brought it over thus afternoon. Sally completely adores her. I think Sally thinks she reminds her of Aunt Berg in Lotta at Bråkmakargatan. I can’t wait for my new house but I’ll really miss my neighbours.

By the way,  I’ve got two book suggestions for you. ”The Moms” by Alexandra Pascalidou (read it when I was at home yesterday) and a documentary about China on SVT. So compelling and interesting. I haven’t been able to stop thinking about it. The World According to X is its name.

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Travel Smart

Partnered with Ideal of Sweden

I’ve been at Hotel Diplomat today for a photo shoot. We started with photographing several new items from Ideal of Sweden. Very lovely and perfect for all travels. I have a powerbank you can put the phone on top of and it’ll charge. There’s a big chance of my phone dying when there are long work days away from the office. I’ve also got a mobil cover and a passport case.

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Här hittar ni passfodralet i skinn. Det finns flera färger att välja på om du vill matcha pass med mobilen och laddaren.

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Here you can find the QI Charger. Very easy and perfect for carrying in your pocket or bag. You just put your phone on it, when the charger is in a socket.

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Mobile cover from their Masculine Collection.

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For a week from today you can use the code ISABELLA20 and get 20% off all Ideal of Sweden’s stock.

Partnered with Ideal of Sweden

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November 9th

Three weeks until we move. The kids will be with their dad and Ida would rather I’m not around so everything can be sorted by Sunday. So I’ve invited my best friend Sheila along for BFF-weekend.

It’ll be a new chapter for the kids and I. Gillis will remember the green house but Sally will remember the new one. They’ll be getting ready in the hallway for nursery and school. They’ll come home to having afternoon snacks in their chairs. There’ll be running around and slamming of doors, searching for christmas stockings and playing hide and seek (hello 9 rooms). I’ll be spending a few hours doing work but I don’t know where yet. Maybe the kitchen table and maybe my office /relaxing space (I want a cosy environment). Or in front of the fire or in the kids tv room.

I can’t wait until I get better at cooking. I can’t see myself going back to alcohol (after two months the benefits are so huge I can’t see myself enjoying wine). I’d rather spend that time learning to cook the food I love. I’m really into learning about food and anti-inflammatory foods and I’d like to continue that journey. Good food snd regular exercise since may and no alcohol makes me feel like superwoman. I feel calm and have more energy. I’d like to expand on that.
Anyway, I get to have a walk-in pantry which I look forward to filling with lots of delicious and healthy things.

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Three Questions

How do continue my plans if I don’t have a starting capital?

Try to kickstart your idea with as small an investments as possible. I often start with 25000 kronor (Pingis takes the other half with 50 000 in capital). Try not to think that the only way you can start is with half a million,because that’s not true. It makes the idea shrink. For example, if you’re producing something in a factory don’t choose the one that forces you to order 500 samples instead of 50. Choose a simpler website and not a complicated one. Go for instagram instead. It’s easier to start small and try out your idea for real. The fall wont be so hard if it fails. That’s how you get further before you have enough capital.

If you need capital think like this: 1. Use savings. 2. Borrow from friends and family. 3. Go to your bank. Swap banks if they’re not helpful. 4 try crowdfunding. 5. Find investors.

Selling parts of your company should be the last resort.

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What’sthe best way to get a contact network

First of all, get an idea of what network you need. Are there other moms running a business you can find support from? People within a certain branch. I joined young entrepreneurs of Sweden as a teenager where I met like minded people. We were all extremely different and had our companies as our passion. Maybe you just need to find similar people to have support from..

Find people who knows what you need to know in Linkedin, call them or go for a coffee

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If I choose to present the idea how do I mininise the risk for someone else but but better the chances for myself
I get emails from people every day talking about ideas they want to share with me in person. I’ve never answered those emails. The chances of grabbing someone’s interest is basically zero. This is how it is: don’t be afraid to tell people about your idea.
If there’s anything I’ve learnt it’s that the idea itself isn’t what’s valuable but going through with it. Present it, you often meet people asking difficult questions which makes you think about the idea and ways to improve.

For example in Hermine Hold. Our hairband company being launched in February. I’ve been telling you about it since we had the idea. I’ve explained in the success pod why it’s a good idea (high margine easy to globalise and succceed on instagram. Anyone can do the same thing and order from a factory. In my eyes it’s safe from a competitor viewpoint because going through with the idea is A and O.

If you get a chance to pitch your idea for a person/company do it. Never keep it in. That’s just dumb. I think the same way way about money. They only grow when they’re in movement.

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Recovery Day

I arrived home at 1AM. When I was driving towards the house, Hampus met up with me. So lovely of him. It would of course have been easier to meet him in city centre at his place but I’ve missed my home. We slept until eleven (!). Despite being Monday today, I’ve taken a day off as compensation for working so many hours last week and then the board meeting this weekend. Without a good work-life balance you just don’t have enough energy.

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When I went down to the kitchen I was greeted by a christmas calendar from English Look Fantastic, so much fun! I couldn’t wait so I opened everything at once. I found an exciting mud-wash for the face, a face-oil and other small things. The best calendar is from Skin city. I can’t wait until I get it!

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I had an omelette for breakfast/lunch! I had turmeric in the mix, it’s delicious. Otherwise I just have a lot of mushrooms, spinach and fetacheese. I’m going to have a mini-spa session at home, go through my emails and pick up the kids. I’ve brought pralines from Switzerland they’ll get to try and then I’m going to reveal a surprise for them: Pingis and I decided that I’m not going to Australia (the Löwengrip launch has been postponed until Februari). But because it’ll be Fall-break and all their friends from Nursery are away I’ve booked a trip to Dubai instead. We’re going in two weeks, hooray! 🙂

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Goodbye Verbier

we’ve had an amazing time with Adele. Resting, ate good food, cosy times in front of a movie, fallen asleep in the sun and then a two hour hike.

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Lunch in the sun.

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I fell asleep here for two hours.

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Eaten a lot of cheese!

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Peaceful soul.

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Dinner at La Marmotte.

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Warm chestnuts and rösti

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…And then a hike on 2600meter! I’m recovered now and feel peaceful inside. I needed that after a week where I pent 24 hour in the air. Launch in NYC and participation on Skavlan in London feels so far away. Now I’m off to Stockholm!

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The Alps

First of all, a big THANK YOU for all your sonderful messages aböut my participation on Skavlan. I read all the instagram messages and then fell asleep, feeling really humbled and touched. Thank you.

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I’m currently in Verbier, Switzerland. We’re staying with our friend Adele and have a weekend mixed with work and recovery. We arrived late last night, ate a delicious soup, homemade bread and lots of cheese. A cozy Friday.

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The view from chalet – fantastic!

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It’s so warm here when the sun is out, peoplr were wearing shorts in the village.

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Pingis and I spent the morning at a board meeting with Jonas who lives here permanently. 2,5 hours at Hotel W flew by. Jobas is fantastic to bounce ideas with.

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The girls are off on a hike now but the walk was enough for me. I try to let myself be governed by my intuition and right now every single cell wants to stay in this chair in the sun. So that’s what I’m going to do. I have some sleep to catch up on. Hugs!

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15 Million In

…the tiredness JUST hit me. I’ve been running on high energy through the USA, England and Finland but after sleeping for 8 hours at home in Sweden the tiredness caught up.  I had a proper breakfast at home, blocked things off with Ida (we’re  planning a Halloween party for October 27th with 150 people at a Castle outside Stockholm)  and then I went to exercise before work. We skipped heavy lifting today and instead focused on movement and going through different parts of the body. Afterwards I stayed in the sauna for half an hour and used our hair mask <3

The Cure. The hair becomes soft like velvet.

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I was so happy to get to the office today. I miss all my colleagues when I’m away. The atmosphere was so nice and there’s a lot of things happening in the departments.  New retailers globally for Löwengrip, product samples for Hermine Hold, exciting customers Löwengrip Invest. And if you read Industry Today or Breakit you would know that Flattered has taken in capital from from Spiltan. They’ve invested 15 million kronor and get 36% of the shares which means it’s valued at 40 ca million Not as big as Löwengrip but still awesome to see what a journey  we’be done in five years without using capital.

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I have a weekend in Verbier with Pingis to look forward to. It’s a mix of time-off and work. We’re going to stay with our friend Adele and have a quiet girl’s weekend and have a board meeting with Jonas, our board member in Löwengrip. I’ve actually taken the day off on Monday.  If you keep going you have to make sure to recover.

Tonight I’m on Skavlan, fun!

Ikväll är jag med i Skavlan, kul!

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Finland

Here’s a post that was supposed to come up yesterday but there was something wrong with the upload so it’s here now:

…the lecture in Helsinki went well. It’s always fun meeting students. I held the lecture at their Handelshögskola. I don’t need to be as strict and can let my guard down a bit. Simon met me and Sascha there, he gave me a big hug which made me happy. It’s always empty travelling without him.

 

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We’re at Arlanda now, waiting for the luggage in one of their lovely rooms. It’s always nice coming here, the staff are always so sweet. They meet you at the gate and drive us to the VIP area so you never have to go through the terminal. I prefer driving myself so I will get my own car soon. I’m looking forward to sleeping at home. Tomorrow I have an exercise session with Pontus and some office hours before Pingis and I are off again. Sascha and I have already prepared a bag with everything I need during the weekend in Switzerland. I’m just moving over my toiletry bag. Very smooth!

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I can’t wait to have a shower and try the beauty products I bought from Fresh at Heathrow. Lip-scrub, lib-balm and several face masks. It’s fantastically fun to try new things and get inspiration for Löwengrip. Right now, I’m looking for a consistency for a mask in our Advanced SKincare range and I found one that felt magical.

Sleep well! By the way, Skavlan is tomorrow alreeady. Fun 🙂

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Skavlan

I was a guest on Skavlan yesterday. Fantastically fun! I didn’t know it was one of Europe’s biggest TV-shows and that it’s broadcast in all the Nordic countries. So impressive. We were in Sky Studios where it was being filmed in front of an audience, I was the first guest, then Norwegian Kevin Vågenes, Indian Arundhati Roy and French David Guetta. A fun gang and we a lot of fun together. I actually don’t know when it’ll be aired but I’ll tell you when I do.

 

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It feels so safe to have your own team with you. Things happen as I want them to and travelling feels more safe.

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This evening’s gang!

 

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He’s always there and supporting me <3

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After Skavlan, we had dinner at Italian Locanda Loccatelli with Hampus. Fresh pasta with truffle. SO divine. I still haven’t had any wine-cravings. 1,5 month has gone quickly, as it looks now I won’t be going back to alcohol. There’s a huge different in my energy levels. It was so nice to have a break in the middle of the work week and breathe a bit. I needed that. Hampus has a flexible job (day trader) and has the opportunity to fly and meet me.

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Recipe for life: work hard, stop along the way and eat good desserts!

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We stayed at Franklin Hotel this time. The pictures above are Sascha’s and Emelie’s room. We loved the hotel!

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The girls came over at 6.30 this morning, I had my makeup done, we ordered breakfast for everyone (what a luxury with hotel breakfast all week) and then we went to Heathrow. We have a day in Helsinki now, I’m going up on stage to talk about my journey.

It’s so awesome to see how you develop, I don’t know if you remember but a few years ago (I can’t remember if was pregnant with Gillis or Sally) I was going to Helsinki to give a lecture in English. It was the first time I held a lecture in a different language and I remember how nervous I was. There and then, it was my biggest accomplishment. Lecturing in English in our neighbouring country. Today I don’t have any butterflies in my stomach and English isn’t so scary anymore.

After the lecture I’m flying home to Sweden, I have a PT session and office hours tomorrow before I’m flying to Switzerland in the afternoon.

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NYC – LONDON

Hello from London!

These past 24 hours have been hectic. Sorry for fewer updates. It’s best to follow me on instastory right now. All interviews in NYC went well, I’m so happy over my PR-team – David and Melissa. So professional! When I give interviews in Sweden, journalists often react when I say we’re going to be a billion-dollar-company or a new Estée Lauder. Sometimes it makes headlines. Interviews with American journalists is something new. The goal about becoming a beauty empire wasn’t seen as strange but more ”that’s so much fun, congratulations on your success so far.” It was so liberating.

I had interviews from 10.30 to 6PM, then a quick dinner with our retailer before we went back to the airport. We removed our makeup in the lounge, bought a lovely salted caramel mocca latte from Starbucks and then boarded the overnight flight to London. Smooth.

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Amazing David! So much fun to work together

Right now, we’re at a hotel called Sofitel in London. It’s close to Heathrow. Our usual room in London wasn’t ready until 3PM so we were booked into the suite for having lunch, showering and getting ready. The taxi is picking us up at half past three to the TV-studio. Unfortunately, I’m not allowed to tell you which one it is but it’ll be very exciting!

In the meantime, you can listen to my participation in the Success-Pod 🙂

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Löwengrip NYC

Our planning didn’t quite work out yesterday. One of us got stuck in security for an hour and then we got stuck in traffic for two hours on the way to Manhattan so our original plan to check in at Mandarin, shower and get ready wasn’t going to happen. We asked the taxi driver to stop so Emelie could get the makeup bag out and help me get ready on the way. I was so impressed by her, doing one evening’s makeup on a bumpy taxi journey when it’s dark outside isn’t easy but she pulled it off. Like I said before; best team ever.

We arrived hotel Omar at Vauclouse at 7.20PM. The guests were arriving 10 minutes later. We borrowed the toilets, Emelie used the hair straighteners, Sascha steamed the clothes and I changed. So stressful. Eight minutes later, I was ready to greet all the guests and spoke to everyone until 10PM. Phew! It was lovely and I was filled with joy. What a start for Löwengrip. Can you imagine that you can now buy Löwengrip at Amazon in USA.

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View from Mandarin Oriental:

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We have a full-on day ahead today:

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Now I have an interview with Vogue!

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The Intern

I’m not a big fan of film or TV shows but after writing in my notebook and read about human beings for two hours I watched two movies. First Jackie, sad and a little too dark for me. Then I watched the Intern. I thought it would be an easy watch but I was wrong. The whole film reminded me of a light version of my life. I cried over a lot of things, I was reminded of a marriage that didn’t work out and that I’ve never really had a mentor. An older person to guide me and someone I can ask advice from and trust. It’s hard.

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But then I became really grateful over Ida who has been working for me for 1,5 years. We’ve been working on and off for a few years and she knew we were getting divorced. From out of nowhere she offered to help me out full time to so my life is easier to manage.

In the middle of all the chaos she was my safe space. Everything from coordinating the house with all the people coming and going, she makes all the purchase, picks up things at the pharmacy and makes sure the kids have clothes for all seasons, books all the dentist appointments and makes sure the house is decorated for Christmas with all the presents under the tree i would never have the time otherwise

I remember how nervous I was last Christmas. The first one on my own. I wanted the kids to feel like it was alright. I’m not very crafty and my time was minimal. One Friday when the kids and I came home earlier, she’d decorated the whole house and there was even a gingerbread house on the table for the kids and I to decorate. It meant so much to me. She’s like a fairy godmother who makes my life work. She’s always one step ahead. Lenses ordered, passport at the ready. Gillis football for nursery so Odd has it for Sunday football practice. I only see a small percentage of what Ida does every day.

During the movie the Intern I got teary eyed by all the lovely people in my life who go above and beyond what they need to do. I’ve a whole team where everyone does more than I could ever wish for

I’ve just landed in NYC with two of those people and we’re off to the hotel before our launch dinner with Löwengrip. We have another superstar with us,Jeanette our vice president. She flew here last night. After 20 years with French Loreal she joined Löwengrip. We’re very proud of that.

Wish us luck!

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An Exciting Week

It was a full circus Löwengrip at home this morning. Myself, two kids, my home-team, one makeup artist, a bodyguard and a boyfriend. The taxi driver must have wondered who on earth everyone was when we all came out the house at the same time as he picked up Hampus. The girls took the kids to nursery so I could drive to Arlanda Airport I’m so grateful for my gang.

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Emelie and I were singing Lady Gaga’s Shallow in the car. I hope I’ll be able to watch it on the flight. It looks amazing.

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Mega breakfast at Arlanda. I had an egg and an egg/kaviar sandwich and chia pudding. We’re flying to Frankfurt first and then NYC. I wanted everyone to fly business and we found better tickets with Lufthansa rather than SAS. I know your employees don’t need to fly business but our days are so intense that I want everyone to fly and live comfortably. Tonight, we’re staying at Mandarin Oriental in NYC. It’s just for one night and then we’re off to London to film the TV-show Tuesday night

Have a good Monday! It’ll be a long day for us,our launch dinner starts at 8 o’clock this evening, so 2AM Swedish time. But we get to rest a bit on the flight there.

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من هو؟

لمدة اسابيع كانت تتم ملاحقتنا انا و اطفالي من قبل رجل لا يريد ان يعدنا و شأننا. كنت امل انه سيمل و لكنه استمر بازعاجنا في هذه العطلة. في الجمعة عندما سجلت خروجي من العمل, رأيته عندما وصلت الى البيت في حوالي الخامسة. كانت السيارة محملة بكل ما قد نرغب فيه لامسية الجمعة و اطفالي المتشوقون. كان الرجل يقف في الهارج, بانتضار وصولي. و فجأة غضبت و قررت ان اقود نحوه. بدأ حينها بالذهاب بعيدا عن بيتي, شعرت بالشجاعة و قدت خلفه. حينها بدأ هو يجري الى اسفل التل و اني اقود خلفه. قابلته في مفترق الطريق و جعلته يتوقف. في هذا الحين كان قلبي ينبض سريعا لان اولادي كانوا معي في السيارة و لكني قررت ان اتحدث معه في اي حال

لقد سأمت

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كنت اصيح له لكنه يتظاهر بانه لم يسمع. فصحت بصوت اعلى. سألته مالذي يريده مني. و اخيرا حصلت عى جواب, تحدثنا بالانجليزية و انا اكرر كل شيء. كان جوابه ”لا اذكر, علي الذهاب”. هذا الشيئ الوحيد الذي قاله و قام كرر انه لا يذكر. اخر شيئ اخبره به هو انني اريده ان يتوقف عن ذلك لانه يخيف اطفالي. و من ثم جرى الرجل بعيدا و قررت الا اتبعه. فكرت بانه قد يتقوف بعد هذا لكنه كان هنا البارحة و اليوم

لهذا قررت نشر صوره الان. لا. يمكننا تحمل هذا بعد الان

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لقد سأمنا انا و الاطفال بان لا يكون بامكننا فعل ما نريج في يومنا كالعادة. لم نتمكن من اللعب في الحديقة اوابقاء باب الفناء مفتوح. اينما اسمع صريرا اشعر بانني ساصاب بوعكة. ان كنتم تعرفون هذا الرجل فارجو منكم الاتصال بشركة الامن على هاتف
+46 70-480 01 88

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A Weekend Off

It’s been a chaotic week. Privately and work-wise. Different battles in all companies at the same time. Pingis and I should have gone together to the US on Monday but we have to split up to manage everything. I’m completely exhausted and will be checking out from work and social medias this afternoon to recharge my batteries of the weekend. I’m just going to be with my kids without plans. I feel guilty for not being as present as I want to this week. Work has taken all my focus and it makes my heart ache.

It’s not often I notice that I’m a mom and an entrepreneur but this week I did. I’ve basically only been in phone meetings during dinners this week with the kids (thank goodness for Hayley) and when I’ve wanted to call back at a later time the answers have sometimes been ”We all have kids Isabella, it’s no excuse.” But different generation, different cultures. This week I’ve had as a goal in life to reach a level where nobody can say that anymore. That I’m in charge of when I want to take a meeting or a phone call.

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Hampus brought me roses to the office today when I needed it the most. This shade of roses is what we had in our room at Crillon in Paris and he must have remembered that I said I loved them. So lovely.

So now I’m taking a break from everything. I’ll talk to you on Monday, which is going to be an exciting week in for countries with Löwengrip’s launch in New York, lots of interviews, TV show in London, lecture in Helsinki and three days in Verbier. Board meeting and fresh air.

Many hugs.

  1. Hejsan! Önskar att du läser denna och funderar, med tanke på att du talar så gott om KRY. Tänk även på att du dygnet runt kan ringa 1177 och tala med en sjuksköterska, gratis. Läkarförbundet har arbetat aktivt för att motverka ett hot mot mänskligheten som är ännu värre än klimathotet, nämligen antibiotikaresistens. Sedan KRY och andra vårdappar startade, har antibiotikaförskrivningen ökat i stället för minskat. Man kan inte göra en läkarbedömning per videosamtal. Hur ska du kunna lyssna på hjärta och lungor? Förkylning går över, det gör inte tex cancer. Vårdapparna utarmar vården för de verkligt sjuka.

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Cinnamon Buns

Pingis and I have been stuck in our room all day until we noticed a lot of chatter outside the door. When we got out the whole office had gathered to celebrate cinnamon bun day.

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Best colleagues ever. I mean it when I say it. It’s awesome to see how close we are and how fast were growing. You probably won’t recognise a majority of the faces on the photo because we always have new employees after summer. A lot of fun! We’ve never been so strong as an organisation as we are now.

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I put out our Christmas edition Cinnamon bun dry shampoo.

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Today’s outfit. Knitted Dagmar.

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Sally was off to her dance lesson around half past four. Then we had dinner at Surfers. I was craving their ginger-tofu. I tucked the kids into bed at seven and then I’ve been working.

By the way; as you know I’ll be in New York and I’d love to meet some of my followers there. On Monday 8th of October at 7.30 PM I’ll be inviting American influencers for an intimate dinner to celebrate the launch of Löwengrip in the USA. I’d also like to meet those who use my products to hear your opinions. The dinner will be hosted at one of my favourite restaurants; Omars at Vaucluse. I have four spaces to offer. All you need to do is email my colleague erica@economista.se and tell why you should be the one to attend 🙂

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