OMG, what a great dinner event we had yesterday! To give you a brief explanation to what this was all about, Pingis and I have invested in a company called BrandBassador. The founders behind this venture are Thomas Adams and Ole Fjelberg (also behind a ‘OnePiece’). This company is managed from London and is a tech platform for influencers all around the world and the service is currently being used in approx. 80 different countries. All the influencers that have signed up to the platform can make deals, create partnerships with different brands and earn Money. To register or find more information, just take a peek here. here.
Black& White! Klänning Wakakuu, sjal i håret från Stylein, bag Prada and shoes Jennie Ellen (adlink). Pingis is wearing a leather dress from Stylein, which suits her to a T, I think.
Pingis and I use this service for our own brands, Löwengrip and Flattered for instance. This is a really clever way to get introduced internationally. Apart from the cooperation going on on the platform, we have also started a dinner tour all across the globe. Partly because we want to present Brandbassador and tell people how it works, but also to show Löwengrip to a wider audience. It’s not all that much fun to listen to two company presentations, so we decided Pingis will interview me and I’ll tell her about how an influencer can build their own company and their own brands thanks to these different channels.
Many influencers are a part of building someone else’s Company, but to have the guts to start something of their own is not all that common and I really want to inspire people to look at that as an option.
40 Amazing people turned up yesterday. We had visitors from Germany, Norway, Belgium, Italy and England. Fantastic to be able to mix different influencers from different countries and everyone can help each other grow. I keep harping on about this in all my interviews, but it is really all about growing together. That is the entrepreneurship of the future. No Sharp elbows, no competition as such but tagging each other, lifting and praising each other’s work, supporting each other. The fact that it is a pretty female industry is fun too.
Emilia de Poret is an fabulous inspirator as far as I’m concerned and I am so happy that she’s designed a pair of shoes for Flattered. You can find them here!
The dinner was held at Hillenberg last night. This feast was created by Niklas Ekstedt and every delicious morsel was vegetarian bliss, as usual at our dinners.
Fantastic Daniel Redgert and special guests from London; Sophie Stansbury and Caroline Flemming,
Håkan Guldkula has founded the brand of champagne called Guldkula and we have invested in that too, so during this dinner, every guest got to sample our champagne.
Kristoffer Ahlbom is one of the owners in the Stureplan Group.
Thomas, founder of Brandbassador, Faye who founded Lace Laboratory and three women from Germany that manage a large account called Shoppisticated. When all the international influencers landed in Sweden yesterday, they checked in at Hotell Diplomat, where we had organised some goodies for them: beauty products from Löwengrip, shoes from Flattered and clothes from Stylein. Then we had Afternoon Tea before it was time for dinner.
Vanja and the cool Linnea Claeson
Martina Bonnier (always smashing to see her) lives in NYC and is involved in a really exciting Project apart from being Editor-in-Chief for the Damernas Värld magazine.
Thomas Hayes attended, which pleased me no end. He is massive on Instagram now after the TV series SKAM. Next to him, you can see Elin, who you probably recognize by now; founder of Stylein. This evening really was a true success and I’ve Heard rumours of various parties carrying on to the early hours of the morning, but I used my Cinderlla trip again and was tucked up in bed by midnight. I like to get some exercise in the early morning whenever I don’t have the kids. Thanks to everyone that made it last night. We have more dinners planned this year, Berlin, Munich, Moscow, Dubai, NYC and LA as it stands right now. First out is Germany! Yay!