Behind the Scenes

It’s been a really intense day at the new house on Lidingö. we got to borrow the house from the sellers, very kind of them. I can’t wait until I get to move in with Gillis and Sally on the 8th of November. The team today has consisted of Hannah and Julia from Löwengrip, Sara and Simon from our design bureau GLHF, photographer Martin and his team Natalia, Martin, and Joseph and Olof who work with moving pictures. And then Emelie, Sascha and Charlotte have been here with Ida, Gillis and Sally and my mom. Full House in other words. Nursery had an inset day so we solved it that way, but they like spending time with me at work.

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Planning all outfits. Shirt and scarf from Gant. Knitted. Soft Goat.

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World’s greatest Sascha. We’ve both fallen in love with Gants shirts. I have never tried anything better. They’re so soft, feels luxurious and you can wear them a whole day without becoming wrinkly.

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Sally wanted a group photo.

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My top is from Viktoria Chan, trousers Max Mara. I’ve used them for all photoshoots these past few years.

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With a scarf in my hair.

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Shirt on (Gant) and jeans (also Gant).

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Soft clothes, from Sogt Goat. You can find the skirt here.

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We are done for the day and I’m going to go on weekend break in my new coat which I kindly asked Sascha if I could keep. You’ll see the result a bit later. The kids and I are going to visit some friends for dinner.

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Silver Hair Mask

Partnered with Löwengrip

Today we’re launching something exciting here at Löwengrip. We actually couldn’t wait so we’re launching it earlier than planned on our webshop. Over a year ago we started working on an addition to our fantastic Blonde Perfection-range which is very popular and today we’re releasing Blonde Perfection – Silver Hair Mask, which you can read about here.

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It works like the other products in the Blonde Perfection range and is colour-keeping and removed the golden shades in blonde hair more in depth. It smells like mango, peach, pineapple and papaya. You can also get a hint of caramel. It smells divine. You can use the mask between your shampoo and conditioner for about 3-10 minutes depending on the strength.

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The hair gets a fantastic shine, a colder tone and moisture! You can find it on our website today and with our retailers from week 40.

 

Partnered With Löwengrip

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Pace: Full On

What an intense day! It’s 10 o’clock and I’m almost done with all my tasks. Today has been consisting of negotiation, interviews (Norwegian magazine and a panel debate), strategy with USA, big decisions, easier things like clothes fitting and a lot of creative ideas I hardly understood was possible to manage with a tight schedule. A really busy day. My brain feels a bit mushy. I was home at 5PM so I had help picking up the kids today. Hayley is in the USA so my mom will help me tomorrow. We have a big photoshoot with Löwengrip in my new house (we get to borrow it which is nice) so it’ll be fun for the kids to see how they will be living in a few weeks.

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This week’s third conversation on stage

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When I’d put the kids to bed I had a live stream on Instagram for 40 minutes. A lot of fun. Now I’m going to read for an hour. I’ll talk to you tomorrow, sleep tight!

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Veganoff

Partnered With mat.se

A lot of you always ask about the recipes I cook. I have a team at home who buys and cooks food. Mostly they’ll improvise or I’ll make a wish list of what I’d like to eat. Sometimes you need inspiration for new foods. Mat.se has a lot of good recipes to choose from. You can decide what category you want, ”vegan” or ”child friendly” for example. They also have a clever service around the recipes. When you look at a recipe you see all the ingredients. Then you can press ”buy” and everything ends up in the shopping basket. Further down you also get a discount. Very clever.

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Yesterday I ate a wonderful veganoff which I found on their website and asked my team to buy it. The kids got rice and I had cauliflower with baby spinach. The recipe has a vegan halloumi which was delicious. Finding vegan alternatives is always fun.

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Here is the recipe (4 servings ):
2 carrots
1 yellow onion
2 table spoons tomato puree
2 teasponns dijon mustard
1 deciliter red lentils
400 gram crushed tomatoes
2 table spoons vegetable stock
2.5 deciliter cream replacement (oat)
200g white beans
Vegan halloumi, Violife
300 gram basmati rice
1 tablespoon oil
1 teaspoon thyme
Salt & Pepp

1 Boil rice according to recioe
2 Peel and chop onion and carrot in small pieces. Fry in oil.
3 Add everything except halloumi and white beans
4 Let it simmer until the lentils are ready, ca 15 minutes
5 Rinse the white beans and add to the dauce, possibly add a bit more water for the lentils
6 Fry the cheese quickly until it’s got a golden brown colour and add to the stew
7 Add salt and pepper to taste. Serve with rice

Right now, as a new customer you can get 200 kronor off a 500 kronor purchase. Use the code ISABELLA200.

Partnered with mat.se

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Delicious Breakfast

I made the most delicious breakfast this morning. Overnight oats that I prepared yesterday (mixed 1dl unsweetened almond milk, 1dl oats, a bit of chia seeds, lots of cinnamon and cardamom). This morning I took the porridge from the fridge, added a bit of ecologic peanut butter with seasalt, banana, blueberries and cloudberries. Divine!

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I’m already looking for to tomorrow morning so I can do it all over again 🙂

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Then I left two cool kids at nursery and after that I had an exercise session with PT. A very heavy but fun session. I felt strong. 100kg in ground lifts isn’t far away. Today I have an amazon meeting, lunch with our american distributor who is still in Sweden. In the afternoon I have an interview with Norwegian magazine and then a panel conversation with Bonnier about the beauty brand.

Full on! Hugs!

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A New Challenge

I love challenging myself. Even if it’s reaching three digits in ground-lifts or a turnaround of 100 million kronor or meditate five minutes per day. I have many goals and challenges and it’s because I want to grow as a person.

During the Fall, I always settle into new challenges. Two years ago it was to stop eating meat. I got to a point where nothing else felt right. Now I’m settling in a new challenge.

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I’m going to stop drinking alcohol for a whole year.

And it feels fantastic! The dream is to settle with that after a year as a way of life. Just like with meat. But we’ll see, a year feels like a good start. It doesn’t feel like a big sacrifice but like a present to myself. The last time I drank alcohol was a few weeks ago during an evening in Milan. I woke up with a headache and felt like I was done. Really done with it. My alcohol consumption has been three glasses of wine per week for ten years. Not during the pregnancies of course. It’s not a large volume in one week but I’ve almost never been without wine during a week (that’s actually pretty horrible). It’s a lot when you spread that out over a year.

Anyway. Let’s go! A year without alcohol! It’ll be difficult socially sometimes, people asking questions, think I’m dull or maybe I’m pregnant. But that’s the way it’ll have to be, I’ve never really cared about other people’s opinions anyway.

Does anyone else want to do the same challenge? If you’ve had similar thoughts it might be a perfect opportunity to go for it and live an alcohol-free life. I’ll be telling you how it goes during the journey and maybe we can share our thoughts, challenges and discoveries.

It’ll be fun!

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How Does It Work

I can see that you’re wondering about open relationships and how it works. I can understand that you’re curious and have a thousand questions. For me, it’s a private thing. What I can say is that I couldn’t live exclusively or under the same roof. Real love happens when you have no ego and don’t own each other. In an open relationship you find a different core together, a core that’s more interesting for me.

But I understand that it’s controversial and that you associate open relationships to sex. It doesn’t have anything to do with that. For me, it’s more about youra ttitude to the relationship. What’s important to me? To me, having a spiritual core together is more important than the practical.

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I want to live life and feel free. That’s incredibly important to me. I want to have money in my bak, feel grounded and safe in myself, live by myself, decide what to eat every day and how I’m going to live. I’ve lived like this for two years now and I’ve never felt better. Being independent and driven by my innserself is my recipe for happiness.

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Blazer from Styelin.

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Like I wrote in my last post, Charlotte has been fantastic during her first two weeks at Löwengrip Invest. We celebrate with a lunch together at Yogayama, a lovely vegan stew with tofu, peanuts, stock and ginger with black rice. Divine.

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The owners brought us dessert. We were so happy! A piece of raw snickers/coconut bar. Oh I’d love to learn to bake more raw food. My cooking is slowly but surely becoming an interest because of my health journey. I’ll never be an amazing chef but learning to cook my own anti-inflammatory food is a lot of fun.

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Future Leaders

I started my morning by talking at Scandinavia’s largest estate conference at Waterfront. They had a seminar where myself, Christina Saliba and Emelia Adamo were invited to talk about what the leaders of the future look like. I talked about the importance of being a conscious company where all employees can take charge in their own role. If you’re running quickly you can’t have a group where 10% (often leaders) are independent and making decisions in their role so you really need a WHOLE company who can do that. Every employee needs to feel passionate about the companiy’s vision so you can make decisions based on your gut instinct.

So, I shouldn’t think ”What would Isabella have done?” but you need to feel safe about the company’s coal and value and think ”What’s best for the company and how do we get there?” In LöwengripI always say if you’re uncertain about making a decision, ask yourself if Chanel Beauty would have done the same thing. Run quickly but with a sustainble way of thinking.

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My Vice CEO Jeanette has taught me to hand out a task but not a repsonsibility. It’s something that shows in our whole organisation. To hand out tasks is A and O if you’re going to run quickly, but actually completing the task also becomes a responsibility.

Leadership is really difficult. I’ve found my own way of relating to it. I’m a visionary leader but not a daily leader. Today, I have fantastic leaders around me who are able to make the employees grow and I’m very proud of that. Two people who always stand out a bit extra are Hannah and Simon. It wouldn’t be the same without them.

Now, I have a fitting to look forward to and then lunch with Löwengrip Invest. We’re celebrate Charlotte who is a star. After that I have a board meeting with Jonas who has flown here from Switzerland. (his 20 year experience from Procter & Gamble is incredibly important to us. After that I have a visionary meeting and then I’m picking up the kids.

 

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Ralph Lauren

Pingis and I got invited to a lunch with Ralph Lauren whoted by Emilia and Ebba. Ralph Lauren launched a new perfume. Really lovely lunch and fun to meet all entreprenur women you run into but don’t always have time to chat with. I met Sarah Sjöström, what an awesome woman she is. Olympic Gold!

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Knitted shirt, Levete Room, ribbed skirt from Stylein (love it so much) and heels from Flattered which Emilia de Poret have designed. Always fun to dress in the brands you co-own.

 

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Pingis and I brought Monique who works for our retail-company selling Löwengrip in USA. In October we have a PR and event trip for Löwengrip in NYC.

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Together with the talented Carin Olsson, behind the instagram account Months in Paris. We had a lovely vegetarian lunch with cauliflower and ice cream for desert. The goodiebag contained not only the perfume but also a bag from Ralph Lauren. When I got back I had a boardmetting for Löwengrip and then a product-meeting. I can’t wait for our glow-range to be released in February next year (if it passes all tests)

We have a huge graveyard of product that haven’t been good enough to be launched. But that’s the wonderful part of owning the company, I can decide if we should launch something or not. And if the product isn’t 100% we can try again or just skip it. A few products we haven’t succeeded with during the years are; flat-shampoo and conditioner (not a good result) and a blonde-spray, hairspray for using at home (we skipped it), colour bombs (couldn’t get the right shades), a scrub for your scalp (just messy) and many body scrubs in different shapes. I react on a lot and that means we won’t launch it, everything needs to be lenient.

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Third Time Charm

Hampus and I are together again. We had a break over the summer but found our way back. Third time’s a charm. I’ve been pushing him away whenever he’s tried to get close. He’s been standing firm and shown love. It took a year for me to know that he is serious. Tough periods that ended in something beautiful

The kids adore him. We’ve taken that bit very slow and that was wise. He’s played with them, had dinners together, etc. This summer we went to Astrid Lindgren’s World with the kids. There was a moment when we were about to leave the park, it started raining and the kids cried from tiredness. He picked up Sally and Gillis and had them under a Pippi umbrella. My whole heart melted. Even when Hampus took Gillis hand one time to go and buy a vegetarian hot dog when the restaurant couldn’t serve ”something that isn’t an animal”. The road to the heart is through your kids.

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Tonight we visited the grocer’s after work. Now we’re having burrata with tomato for starter and an omelette with chantarelles for a main. And a salad with lots of vegetables. It’s the best thing I know. After that I’m going to prepare tomorrow’s panel-discussion about leadership.
Ikväll blev det ett besök till saluhallen efter jobbet. Nu väntar burrata med tomat till förrätt och sedan en omelett med kantareller till varmrätt. Samt en sallad på goda grönsaker. Det är de bästa jag vet! Efter det ska jag förbereda mig inför morgonens panelsamtal om ledarskap.

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Fall Table Setting

Partnered with Ellos

If there’s one thing I’ve been looking forward to, it’s more dinners with my girlfriends. At each other’s houses. I’m looking forward to inviting my closest girlfriends for a Fall dinner in the new house, the move-in day is in a few weeks. Together iwth Ellos I’ve chosen a table setting that’s quick to place but it also feels like Fall.

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Green plate, black plate, linen napkins and table mats

Instead of using normal paper napkins, I like linen napkins. It makes it feel more exclusive. The table mats are also made of fabric. I used to have hard table mats for my plates. I realised how soft and lovely the setting becomes when you choose fabric instead. Besides, I have a round dinner table and that means you need to place the mats over each other to make sure everyone fits. That’s why fabric works better.

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Candlesticks

Right now Ellos have a very good campaign on fabric and mats with up to 25% off until the 25/09. You can find my green linen napkins there for a good price.

Partnered with Ellos

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Sleeping Problems

I had this picture sent to me this morning. I’m still happy after yesterday in Skåne. I love industry and commerce days because the people who attend want to accomplish a lot. You can tell by their energy.

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I had a lie in until o’clock this morning (I normally get up around half past 5-6 on my child-free days). I know how my body works after a stalker-experience so the sleeping problems aren’t a shock. My psyche is strong enough that the anxiety becomes an itchyness in my body instead before I fall asleep. It needs to get out somehow. I took a large amount of magnesium before I fell asleep, I try to avoid sleeping pills as much as I can. We’ll have to see. I’m seeing my psychologist on Monday to process it (I couldn’t get an earlier appointment) so my agoraphobia doesn’t get worse in the future.

Everything is a routine.

Then I had my overnight oat which sounds a lot flashier than it but it’s just a decilitre of oats, a bit of chia seeds, a decilitre unsweetened almond milk and a lot of cardemom. Then it gets to sit in the fridge overnight. In the morning I add cloudberries. It’s so delicious! Afterwards I went to exercise. Squats at 45 kilos. It was a heavy session today but it was still nice to really go for it. Magnus is with me now so we walked to the office and after that I’ve been styled and blocked things off with my colleagues. I have a pretty calm Tuesday with internal meetings.

Have a good tuesday!

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Kristianstad

I met Simon and Sascha at Arlanda airport early this morning for our flight to Malmö. I was going to be the main speaker at the industry and commerce day in Kristianstad. The event itself was at the airport. The hosts had an enormous tent for all 650 people in the audience. We had a bit of time to kill before I was going up on stage so we went to Åhus and had lunch at ”Gästis”. The conversation on stage went very well. It was a happy and energetic audience who gave a lot of energy.

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I read this on the way home. Rosling is the best. It hurts a bit to think about the fact that he’s not alive anymore. But I’m definitely one of his Roslings who spread the word that the world isn’t as polarised like one party is trying to tell their votes.

I’ve landed now. I’m not sleeping in the house but somewhere else. My bodyguard Magnus is staying with me during the day tomorrow. Life. We’ll see how I’ll solve the day with the kids and accommodation. But it’s nice to have a security company who can make those choices for me. Thank you for your support!

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An Unpleasant Evening

I did onot have a cosy eveningat home yesterday. The evening ended with a police visit. A man who was acting physically sick didn’t want to leave my home. I had to lock myself in my room which has a safety door and wait there. Horrible. I was talking to my body guard and my neighbours the whole time so I felt pretty safe in the bizarre situation. It’s not the first time something like this has happened. I could follow him on the cameras which was nice because I could see where he was but it also made me feel awful because of the horrible expressions on his face which have stuck to my mind. Things like that stay with you.

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When the police arrived he had just left and headed to the meadow. They went to look for him without a result. We decided it was best for me to leave the house and stay the night elsewhere.

During the event, I’ve noticed I’ve learned something because of earlier experiences. I keep myself calm and collected. Even though someone is banging on the door and he can see me through the weindow I can get up in a calm way, call my body guard and quickly head upstairs to lock myself in. But afterwards, the mind has a bit of a shock. After the police visiti I’ve gone to another play and I fell asleep within a minute. Everything shut down inside me. I woke up with chills last night.

Because of previous experiences I know I have a tough time a head. I won’t be able to sleep and my daily life will be limited. I have my psychologist so I’ll be processing things there. This event just had bad timing because last Monday my agoraphobia returned. I’m crossing my fingers that it won’t leave a deeper mark.

We’ll have to see.

Now I’m actually going to fly down to Skåne for work. It’s a day that I booked 6 months in advance so I don’t want to cancel and cause a fuss. I know how much work is behind a big event. But I can do. It feels good to to change environment.

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A Difficult Goodbye

The kids and I shared bed last night (as usual). Gillis woke me up around 1AM and said ”Mommy, I found Sally’s dummy next to me. You should take it so it doesn’t disappear because she’ll probably want it later.” Those words are so much like Gillis. Always putting Sally first. I recognise my own relationship to my younger brother. I was always making sure he was okay.

We got up around half past 7. Got ourselves ready and went to the hotel breakfast. We have a tradition that means you can always have nutella when you stay at hotels (not for me though, otherwise half my year would be nutella breakfasts). Anyway, I had a lovely overnight oat with lingonberries and the kids had toast, waffles with cream and nutella. We cuddles on the sofas until nine and then we checked out. We got the car and drove to Gillis football training

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Sally and I visited the ducks and played at the playground. We weren’t allowed to go home because of the house viewing.

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After football we went to Långängen and had lunch with Michaela and little Andrea and Gustav. Our kids are very close which is fun. I’ve also eaten the most delicious freshly baked bread with butter in a very long time. Rustic, dark, fluffy and hard edges. Yum! Långängen is a gem on Lidingö. Definitely worth a visit.

Odd picked up the kids at one. It’s his week really but I’m grateful for borrowing them a while. He had missed a few days so they’re staying with them until Wednesday. I’m usually able to say goodbye without any issues but today it hurt. I saw the Gillis could tell and tried to hold it together for his sake. The last thing I want to give him is the weight of my emotions. I told him ”This is great Gillis, now you get to have time with daddy and the cats and I can exercise and work.” I remember so clearly from my own childhood that it was important to see my parents happy around goodbye. The opposite hurt so much.

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After we said goodbye I went to exercise. 1,5 hour weight lifting. Then I went home, the viewing was successful so we’ll see if I get any offers. I’m the kind of person who never worries and everything usually works out in one way or another. Either the house is sold now or I’ll have to rent it out. I’ve made sure I have an economic back up that means I don’t have to worry for a good long while. It’s a wonderful feeling to be so independent.

Now I’m having manicure and pedicure at home. After that I have an evening to myself. I’m going to have a delicious dinner, do a facemask and prepare work for the week ahead. I’m off to Kritianstad tomorrow morning for an industry and commerce day.

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Staycation

The kids and I have had a lovely day together. We met up with Hampus for brunch at Djurgårdsbrunn, waffles for the kids and the world’s most delicious cabbagae with melted blue cheese for myself. Then we sat in the sun for a while. Cosy. Afterwards we parted way and the kids and I cycled/took the pram to Humlegården and played. Around three we went to ICA on Karlavägen to buy Saturday candy. The kids are usually allowed to choose ten pieces each (but they’ve never eaten all of it, it’s just cosy). Then we checked in at Hotel Diplomat. We had a bath and then crawled into the hotel bed. The joy over kissing my own kids. Life doesn’t get any better. Then they wanted to play by themselves so I read for a while.

At half past six we had dinner at Diplomat’s restaurant. Having dinner out is natural for them and it’s never been a problem. They don’t get restless so we always have conversations, eat and sometimes we’ll take out the iPad towards the end. I’ll have have time to check my mail. We sat for an hour and after that we went upstairs to cuddle and I made up a story.

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I’ve just tucked them into bed and I’m going to read for a bit. I really enjoy hotel visits! Tomorrow we’re going to have breakfast, football training for Gillis. The viewing is over around lunch so that’s whwen we get to go home.

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Stage Evening with Luuk

I was a guest on stage evening with Luuk and Hallberg. It’s a new show with Christian Luuk and Daniel Hallberg at the Scala theatre. Yesterday I was a guest alongside Messiah Hallberg. Luuk always used to play the ”angry game” on his TV show but we had a challenge where we had to make the other person laugh. A lot of fun.

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Now I’ve got 24 hours away from the house with the kids. Everything is being cleaned for the viewing tomorrow. We’ve booked a hotel in the city which the kids are excited about. Now we’re having brunch, playground, hotel hang and dinner out. I love spending time with and having a Staycation

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Beauty From Within

I sometimes get questions about my beauty advice, when I sat to write this I realised a lot has to do with diet. Here we go

1. Water is A and O for a good skin. When I started drinking more water my skin got a better glow than before. Today I notice immediately when I’ve not had enough water. The skin is more blemished.

2. I drink two large glasses of water each morning. I have a water bottle at my desk, I drink during the day (never soda) and then I have two big glasses before bed. In the morning I always have half a fresh lemon in the glass. It makes the body more basic. I love coffee but I always make sure to have water next to each cup. During sickness periods I always have a smoothie for breakfast with carrots, cloudberries, ginger, cinnamon and turmeric.

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3. I always make sure to eat a lot of basic food. Sour food is inflammatory for the body. Basic food is a lot of raw food, vegetables, root vegetables, berries, broccoli avocado, cucumber, potatoes, beans, mushroom, fennel of all sorts, spinach, hirs and quinoa. It’s really good that I love raw food and would rather eat it all the time.

4. I have a lot of vitamin c every day. If you stress a lot and live in a big city environment, our natural antioxidants are decreased in the body. That’s why I eat a lot of vitamin c. The kids and I have berries every day, now it’s a lot of cloud and lingonberries at home. Otherwise blueberries and blackberries which are a big favourite at home. Frozen ones are fine too.

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5. I eat vitamins every day. Magnesium, Zinc, Biotine, Vitamin A, C and D

6. I don’t use plain flour or sugar as often as I can. I notice it makes me a bit speeded and it’s not a good energy for me. I’d rather eat oat meal, raw-rice sweet potatoes instead. When I eat something sweet it’s often dark chocolate. My favourite snack at the moment is bananas with peanut butter and seasalt. So delicious.

7. The majority of my food is a lot of green life cabbag and spinach, raw vegetables, good carbs and protein from plants. Sometimes I have egg, fish and dairy products like keso and quark. Sometimes also red wine, a lot of butter and freshly baked bread and runny chocolate fondant. But in a good balance.

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8. The most important when it comes to my face routine is cleansing each morning and evening. Properly wash away all make up. Then use moisturiser on my face, body and my hair with our hair oil, feet and cuticles 1-2 times per day. I exfoliate twice per week. I wash my hair twice per week at the moment (yes despite exercise. The rest is dry shampoo). The hair mask is something I sleep with once a week. Moisture, moisture, moisture is the key to a glowing skin.

9. I don’t use powder, neither does Emelie. Instead we make sure the skin is prepped with moisture that can sink in properly. And setting-spray on the makeup. But never powder.

10. My beauty priority is having a nice blowdried hair, nice hands and feed and a moisturised skin. If that’s all in order, I always feel beautiful. My face mist is always in my bag, perfume, hand cream, lip balm, tooth brush, tooth past and a hair brush.
10. Mina skönhetprios är ett fint fönat håtr, fina händer och fötter och en återfuktad hud. Är det i sin ordning så känner jag mig alltid fin. I väskan finns alltid en ansiktsmist, parfym, handkräm, läppbalsam, tandborste, tandkräm och en hårborste.

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Heart-Driven

I got up early this morning and had my first yoga session at Altromondo around 7AM. It was 75 minutes of Vinyasayoga, it was exactly what my body needed. The weight lifting made me a bit stiff so I needed to stretch.

Something I’ve realised a lot lately is how important it is to make decisions based on your intuition and heart instead of what the brain thinks. For a long time I thought that the rational thoughts are always the right ones. But thanks to a lot of meditation I’ve started I’ve realised a lot is about pushing your conscious into making decisions based on your heart. So being driven by your innerself and your heart.

I’m also noticing that the key to being driven by your inner self is to give myself space to breathe. When I meditate regularly, take a walk outside without music and just listen to my thoughts or do yoga like to day you get better contact with your heart (or to be clear what I really want). I understand it sounds obvious but I always have to remind myself that I need to make space otherwise I’ll keep running in my own pace and act more rationally (which can translate to what I should want). It’s not wrong but it’s also not totally right.

That’s why moments like this morning is so important to me. And carrying on creating space, never forget it. Especially when daily life is so intense. Otherwise I lose touch with my gut feeling.

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Yoga withFitnesscollection 

Anyway, it’s Friday today. I don’t really have a Friday feeling, maybe because I was off on Monday afternoon and I’m working this evening. Odd is going travelling over the weekend (his kid week) so we’ve have to piece things together. I’m picking up the kids at three (I want time to do something cosy) and I’m at home with them until half past 6, then my team at home are helping me with the kids while I’m at the Scala theatre from 7-9 doing the Stage Evening with Luuk. I’d rather put the kids to bed so I’ll see if they can stay awake until I’m home. Otherwise I’ll see them tonight when they come over to my bed. Always really cosy.

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Beauty AW

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This day has been full on. Creative ideas, standing in front of a camera, strategic decisions, mingling with customers. It’s a lot of fun when it’s so varied. I really love inviting people to events because it means I get to meet our customers. You guys know who I am but I don’ tknow who you are. That’s why it’s always fun when an opportunity arises to get to know you. i always try to talk to everyone in a room so sometimes it might seem like I’m a bit obtuse and I want to know everything. Where you live, what you work with, your family and what you’re passionate about. But it’s my chance to put a face on the person behind the screen. I learn a lot from all meetings.

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Löwengrip, Styelin and mastercard hosted an AW at diplomat this evening. It was incredbly successful and the atmosphere was lovely.

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Elin (founder of Styelin) and I talked a lot about daring to be an entreprenur and we gave our best advice. Then she showed the Fall collection. I love my sett därifrån. Grey is so lovely. Around 8 I had dinner at NOT, Hampus and I got a table a bit separate. We ate fantastic food, cabbage, carrots, mushrooms, fennel and broccolini. Yum.

 

 

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Knitted Luxury

Partnered with Ellos

I love bare legs and having a skit but in the Fall when it’s getting a bit chilly it’s perfect to match it with a knitted shirt. To make it feel more like a business-look, I always wear heels. This is a look which is comfortable to wear when I have an office to by my desk and when I’m picking up the kids I keep the shirt but I switch to a different bottom which I can play in. You can compbine knitted clothes in many different way and it’s easier to dress up or down. I think it’s fun to have a bit of colour that feels more like myself.

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I’m so happy over my partnership with Ellos and the ability to lift their lovely and affordable clothes that matches with my other clothes. Doesn’t this outfit look luxurious? I think it’s absolutely gorgeous. You can find the shirt here. It’s also available in different colours.

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Ellos have a lot of Fall-deals right now that you can find here.
I usually struggle with knitted shirts because I’m always warm and I think everything feels itchy but I want to live in this one.

Partnered with Ellos

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Before And After

I’ve had a proper exercise week. The kids are wtih Odd so it’s easier to get away for exercising eahc morning (although I’m picking up the kids tomorrow because Odd is off on a weekend). Monday I had a PT session, Tuesday i had half an hour stamina and stretch afterwards, Wednesday I was at Barry’s Bootcamp, weight lifting today with my PT and yoga tomorrow. I’m really at my best when my body gets to move around each morning.

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Without makeup. Using Löwengrip’s new glow face range. The best we’ve produced. It’ll be available in February.

Having my hair and makeup done every day was a dream before but it’s my daily life now. I’ve been working with the amazing Emelie for a year and a half. We see each other every morning and sometimes on weekends. Pingis has the first session in the morning and then it’ smy turn. We always block things off in the meanwhile or have meetings with colleagues, it makes it so much easier.

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After

I have a twelve hour day today but I’m looking forward to it. Meetings, pitches to Nordic Tech House, filming different campaigns and Löwengrip has an event this evening with Styelin and Mastercard. Will I see you there?

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Sheila

I just texted my best friend and said that I have Sheila cravings. We were supposed to have dinner together on Monday and go to a movie premiere by Young Astrid but I had a panic attack and needed to go home (or to Hampus), the agoraphobia. Sheila is my second half in life. My safety. She is always there when I fall, she tells me off when she things I’m going in the wrong direction and she celebrates with me when things go well.

It sounds pretty obvious that a friend should be just like that but it’s not. Sheila is amazing. She spreads joy to everyone she meets, she sees those who aren’t used to be seen, she’s my mom-role model and she’s a real doer. I wasn’t at all surprised when she was headhunted by Bonnier. One day I think she’ll be sales manager there. I know she gets a bit stressed when I say that, but everyone around her can see her enormous talent. Sheila is extremely sharp and warm. It’s a strong combination and there are no obstacles.

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We have so many memories together. It all started when I became her boss at my magazine. After that Sheila quit that job. We both ended up at Kungsholmen and had maternity leave. We went for a walk which always ended at a little Italian place that served warm buns with amazing salami. And a latte. We’ve been to London, New York, Barcelona and have eaten cheese and pasta until we couldn’t stand anymore in the Italian alps. Sheila is a very physival person and I’m the opposite (I hate hugging people) and for a while I wanted separate rooms when we travelled but now I’ve accepted that I sometimes discover Sheila has moved to my side of the bed and wants to be close. I actually think it’s a big cosy because she’s my best friend.

Thank you Sheila for being a part of my life! You are my sunshine, my safety and my best friend. What would I do without you?

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