I have seen Expressen’s article about me and my luxury habits, concerning my skiing trip to the Alps. In Sweden we encourage women to climb the career ladder, applaud them who financially stand on their own two legs and are impressed by the women that follow their own dreams. But when you are about to reap the fruit of all that hard work, then it is not OK anymore. Where do we draw the line? To spend money on hiring a cleaning lady twice a week is accepted, but if you outsource all the work at home when you are a single parent, you are crazy and detached from reality? There us such a double standard here. Either we want a society where it is possible as a young woman to come from nothing and build a business and earn money, but then it does not work if we point fingers when it starts to go too well. We need a more “Good for you-spirit” in Sweden.
I do not manage any pension money, I do not take money from anyone else. What I do, I have created from nothing. Throughout my 11 years as an entrepreneur, I have employed over 100 people and contributed millions of SEK in tax. I could have chosen to do something else. I could have gone the more classical route and studied, while also having had two children.
But I chose a different way. A road that has been tiring but also rewarding. Today, therefore, my life looks different. I have created worth for many people through employment and I am building something enormous that my children can take over in the future. I am so incredibly proud of that. And over the years it will get even more crazy, I long for Tesla’s two-seated electrical car and I look forward to flying privately. The list can be made long for what I want to give myself along the journey. It is the rewards that help you push a little extra. The goal? To become a self made billionaire. There are too few women today that have made that journey and I want to change that. But behind it, there are enormous sacrifices and many hours of work, and then it becomes important with a society that applauds you along the way and that does not frown when you get help to put your ski boots on.
My major driving force is to create a movement all over the world to get more women to do what I have done. Aim for a goal and just go for it, no matter where you come from. In October next year, I will be standing on a stage in front of 40.000 women in Riyadh in Saudi Arabia and talk about my journey, which I really look forward to.